This is an era of web video revolution. If videos are becoming the King of Content, then YouTube is the King of video platforms. But, the trend proclaiming YouTube as the undisputed champion of video content marketing has started waning.
This is mainly due to the mushrooming of numerous VOD platforms and live streaming applications. Thus, YouTube is not the only option for video content distribution for creators, despite the fact that it offers free CDN, storage, etc.
The latest developments say that YouTube is evolving to crush this competition. Through its new premium service YouTube Red, the video content behemoth offers ad-free movies and TV shows challenging Netflix. Thus, web video content marketing is evolving and has a lot to offer up its sleeves for marketers.
Anyhow, there is a rising opinion that video content marketing is primarily not dependent on YouTube marketing anymore. Creators have started thinking about a no-YouTube strategy and this depends upon the kind of creator they are.
There are two kinds of content creators.
1. Independent creators
2. Production houses
To know more about the impact of a no-YouTube marketing strategy on these creators, refer below the infographics, Is VOD without YouTube a profitable venture for content owners?
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