Automation Testing, Connected TV

How to Build Winning Smart TV Apps With a Comprehensive Testing Strategy?

The pattern of content consumption has changed markedly in the last two decade. From mobile phones in the 90’s to smart phones to smart TVs, the demand for smart connected devices continues to grow. According to a Gartner consumer survey, worldwide, by 2018, 87 percent of the TVs shipped annually will be smart TVs. The figure below...

by Dwiza Saha
Tag: Android Smart TV
25-Aug-2017

Connected TV, Experience Design

Top 6 Key Considerations When Developing Smart TV Application

We are living in a smart economy. Every passing day we witness a surge in smart and connected products may it be Smart Home, Smart Phones, Smart Watches or Smart TVs. The rise in digital technologies presents an opportunity to develop cutting-edge products that are both engaging and intuitive. Companies wanting to ride the smart bandwagon...

by Nidhi Choudhary
Tag: Android Smart TV
22-Aug-2017

Connected TV, Digital Transformation

6 Top Considerations for Building a Connected TV Experience

In this era of connected consumerism, connected TVs have steadily embarked their journey. More and more users are now expecting experiential interactions to be extended to their living rooms. It is now time for brands to make TVs an essential and not optional channel while defining their digital strategies. There is a definite trend...

by Gaurav Gupta
Tag: Android Smart TV
22-Dec-2016