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Introduction While optimizing the full potential of your marketing automation platform, asset management becomes a hefty task, considering it is going to be used for various business requirements. To make it well structured and to get hassle-free access, a need for multiple accounts is there. In order to solve this, a marketing...
Do you want to take your business to the top of the search engine result page? If yes, then you should pay extra attention to the content. When it comes to search engine optimization, content is the king. Creating a better content marketing strategy is mandatory for the business to generate the expected results. Content marketing...
Digital Marketing, Industry Buzz
Content creation is the cornerstone of an effective content marketing strategy. Generating and publishing high-quality content consistently plays a critical role in attracting customers, showcasing business expertise, accelerating user engagement, and boosting brand awareness. While creating content that targets one's ideal audience is a...
Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and...
There is considerable anxiety and fear among individuals as the second wave of the COVID-19 pandemic has hit the country. The number of COVID cases is accelerating with every passing day, and it’s worsening the fear among individuals. Many people have even stopped coming out of the house, and that is a good thing that they are...
As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on...
Digital Analytics, Digital Marketing
With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...
Digital Analytics, Digital Marketing
With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential risk of implementation gaps...
Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...
Digital Analytics, Digital Marketing
The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the...
Digital Analytics, Digital Marketing
In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. ...
Digital Analytics, Digital Marketing
TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...
