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Digital Marketing, Digital Transformation
Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has...
Experience Design, Front End Development
“As far as the customer is concerned, the interface is the product.” —Jef Raskin We are living in an experience economy. Experience creates top of the mind recall and converts customers into brand advocates. This fact has been clearly realized by brands over the last few years. They are investing time, money and efforts to...
More and more product companies are making a shift from their traditional way of working by embracing new-age digital technologies. This is mainly because they want to remain competitive and reach out to market faster than their competitors. While adapting to digital technologies, these companies are also leveraging Agile methods and...
Cloud is a key enabler to transformation and growth. In the recent years, Cloud is a much talked about technology. Businesses and enterprises are adopting cloud not only to simplify the infrastructure provisioning process but also to stay ahead of the competition. Traditional and legacy organizations however at times are skeptical of...
We have witnessed a drastic technological transformation in the recent years. Companies are adopting various digital technologies to stay ahead in the competition including Cloud, Mobile, Data, Analytics and more. Out of the multiple advances, content management is also quickly gaining traction. Traditionally, without a Web Content...
A business’s ability to leverage digital technology and innovate in a rapidly changing business environment is crucial for success. Digitally mature companies are growing at a rapid pace. Leveraging cutting-edge digital technologies, they are able to transform business models and operational processes. Legacy companies have the fear to...
The ongoing technological evolution has influenced both, the customers and businesses alike. Evolving digital consumers and the rise of digital technologies such as IoT, Mobility, Cloud have together impacted the way of conducting business. There is a need for global organizations to keep up with the pace of competitors and be...