Digital Analytics, Digital Marketing
Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather...
Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing...
Digital Analytics, Digital Marketing
The concept of Accelerated Mobile Pages (AMP) was introduced for increasing the user experience while browsing the websites on mobile devices. It helps by increasing page load speed, provides card views on Google, and cross-browser support for a seamless experience. If you are using Accelerated Mobile Pages, you must be experiencing...
I was working on a project CONAG where I had to create a mapping page for Google Analytics (similar to what Adobe Analytics provide for AEM) in which I needed all the dimensions of Google Analytics so that I could map these dimensions with AEM variables. To get these dimensions of an account, we need to have Analytics object for...
Web analytics is an integral part of every application. It is a process to gather useful information to measure the behavior of the visitors on a website, levels of traffic, the most popular pages etc. These analytics provides various insights about the visitor such as: The audience: No. of visits on your website; know if...
From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has...
Google Analytics is a freely available web analytics tool offered by Google that tracks and reports website traffic. It is one of the most commonly used web analytics service on the Internet. Google Analytics provide immediate feedback through a dashboard in a language that our stakeholders understand. ...
While most of the creators are busy with their daily chores of making videos for YouTube, sometimes they lose out on possible revenue or opportunities because the video was not optimized properly. Search for “YouTube optimization tips” and you will come across thousands of articles and blogs talking about various tools available for...
In one of our projects, we are using a webflow for an order wizard. We needed to track the number of users converting a draft to a confirmed order using Google Analytics. This would have been simple if the URLs were different for each step. However, that is not the way webflows work and a similar URL is generated for multiple steps. After...
Recently as part of POC, I need to apply the Google web optimizer on various parts of the page to determine which content user clicked to best and will be most effective in getting conversions. For this you need to keep track of the various conversions, but how? That's where Google web optimizer come handy, providing reports based on...