Digital Analytics, Digital Marketing

Leverage the Power of Analytics for your Mobile Marketing

With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices...

by Vaibhav Gupta
Tag: mobile analytics
06-Aug-2019

Digital Analytics, Digital Marketing

App Analytics: Metrics that Matter!

In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. ...

by Aditya Bhaskar
Tag: mobile analytics
25-Jun-2019