Automation Testing, Experience Design

Infographic: 8 Complex Mobile App Testing Challenges and Ways to Overcome Them!

Consumer habits keep on changing. This change in their behaviour has compelled brands to leverage digital technologies and provide a superior user experience. A recent survey by eMarketer shows that Mobile App usage accounts for approximately 85% of total time spent on mobile Internet.  Companies need to ensure that their applications...

by Shruti Kirti
Tag: Mobile User Experience
06-Jun-2017

Cloud, Mobility

Thinking Mobile First? 9 Performance Optimization Techniques You Should Know

Performance is a critical success factor to your Mobile First Approach. Whether you are showcasing mobile web experience or an application, performance is the key. According to a survey, 1 second delay in page load time can lead to 11% fewer page views, 16% decrease in customer satisfaction and 7% loss in conversions. Outlined below...

by kinshuk jhala
Tag: Mobile User Experience
30-Jan-2017

Manual Testing, Mobility

Best Practices in Mobile App Testing

Mobile app testing is a crucial and time-consuming task as it exposes the flaws of the app and unique challenges. The results of a good mobile app testing enable you to deliver a high-quality app that provides a great mobile experience to your customers. However, in this fast-paced market, mobile app testing poses quite a lot of...

by Anurag Singh
Tag: Mobile User Experience
29-Nov-2016

Android, Marketing

What Makes a Mobile App Really Sticky

We all would agree that our lives are highly influenced by apps revolving all around us. Our day starts with an app and ends with one – Be it travel, expense management, shopping or work. There is an app for everything and there are multiple for one specific problem or purpose. For Instance, I remember using LiveTrekker a free...

by Shweta Sharma
Tag: Mobile User Experience
11-Nov-2016