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The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has...
Cross-device buying is a phenomenon in which the consumers are choosing different devices in different phases of their purchase. The consumers start with a specific device for their research and further traverse on to a different device to make the decision to buy and some more devices to make the final purchase. Cross-device purchase...
The essence of Digital Marketing in e-commerce is the ability to derive the online consumer behavior and being able to position the best offering that pertains to a specific buyer persona, precisely called in management terms as “analytics-led digital marketing”. The true potential of analytics-led digital marketing lies in the data...