10 Amazing Insights for Brand Marketers of Travel & Hospitality Industry

21 / Jan / 2016 by Aishwarya Sharma 0 comments

SOURCE: Google Search Data July’13 – June’15

1) Do You Know when it comes to Travel, especially Planning and research on Google

a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations

b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops

Consumer Behavior

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2) Do you know Luxury Travelers tend to start their buying journey & travel research from Large Screen Devices (62% share)

Consumer Behavior 2

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3) Do you Know Mobile is becoming the preferred device for Couple-Honeymoon Travelers in their travel planning.

Consumer Behavior 3

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4) A whopping 62% of Couple & Honeymoon searches originate from Mobile Devices

Consumer Behavior 4

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5) Travel Category Potential

Do you know Economy & Adventure Travel have high current market potential and high future potential based on Search Growth rates

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6) Destination Potential

a) Do you know Google Searches emerging from India for overall Travel & Hospitality industry are dominated by searches for Domestic Destinations

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b) Do you know Adventure & Family Travel are the only Travel categories having a substantial number of International Destination related searches

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c) If we consider travel search volume as a leading indicator of Travel Intention & Planning, it can be inferred that Travel Planning for India peaks from March to June

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d) Ideas for Digital Marketers

 Even when they are at a Dream Stage, Price is a crucial element in Travel Planning & Research. 6.19% of the total searches had “Price” in them.
 97% of such searches had Package as a keyword while discount as a keyword was only present in 1% of such searches.

e) Did you Know Manali was the top Indian city and Kerala is the top Indian state by search volume

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SOURCE Twitter, Blogs, News, Forums Data May’15 to July’15

7) Did you know Delhi was the most popular travel destination and outing hotspot on social media from May’15 to July’15

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8) Do you know “Beaches” is the most popular attraction for Travelers in India. From May’15 to July’15, Goa & Maharashtra were the most popular destinations for beaches on Social Media

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9) Did you know from May’15 to July’15, USA was the most popular outbound travel destination discussed by Indians. On Social while Thailand and China are most popular travel destination in Asia.

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10) 52% travelers are No Hassle Travelers who are adventure loving and prefer to travel alone

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