Why businesses should love social media?
Did you know that there are more devices connected to the internet than there are people on the entire planet?
• One out of every seven minutes spent online is on Facebook.
• 340 million tweets are sent each and every day.
• Pinterest is the social network that skews most heavily towards female users, whilst Google+ is predominately used by men.
• 300 million pictures are uploaded to Facebook every day via Instagram.
• LinkedIn is used as primary professional networking site by 61% of its members.
Social media is fugitive in nature. Every day is different and hence the dullness and stagnant quotient remains zero enabling the platform to urge enthusiasm among its users. Social media’s convolutions have evolved to an extent that it is not confined to individual interests but have become an indispensable of part of every business no matter how big or small the scale of operations are.
Social media platforms have so much to offer vis-à-vis listening, talking, energizing, supporting and connecting. Social media listening takes companies’ one step closer to customers and potential customers by helping them to find subject matter experts, crowd sourcing business solutions, collaborating online, building collective business knowledge, building a personal brand etc. As the businesses adopt social media to connect with customers and other companies, businesses will need to respond and gather insight about how to respond. This entire communication cycle happening on virtual space has resulted in valuable exchange of insights which was earlier astray and now companies need to adopt technology at the same pace as their customers do.
Few Salient Points highlighting the importance of social media to businesses
• Social Media Properties as a Market Place: It is an opportunity for those needing a market place to receive reactions to their products or services. Yes, Social Media helps to create a market place for you. It is incredibly fortunate to have readers and supporters that are exposed to creative work, the work that is exposed to ample audience.
• Higher conversion Rates: Social media marketing has proved it time and again that it results in higher conversion rates. Brands have become more personified by interacting on social media properties. Social media is a place where brands can act like people do, and carrying out business with other people is likeable and less vulnerable to losses.
• Increased Brand Loyalty through better Customer Connect: Marketers are able to foster a deeper analogy with their target audience through social media and hence able to improve their brand fidelity.
When social media provides you exactly the result your conscience wants to digest, you simply love it more than anything else in this world. It gives businesses their priced possession i.e. CUSTOMERS. One of the major benefits of social media is high conversion rates. It is much easier to convert the visitors or followers to your customers. Working with our every client to understand their business, the audience they are directing towards and create a personalized strategy.
Social Media can enhance your liking especially for businesses by providing the following add-ons:
Engage audience by providing them useful, relevant content.
Execute your marketing campaigns.
Provide sterling customer service.
Listen to product ideas and retaliation from customers.
Using Social Media for Business
Only 7% of marketers say they don’t use social media for their business!!
When it comes to your business, it is imperative to be on as many social media sites as possible. These sites offer many different options to share dossier and have peculiar users on each one. As a result, the more sites your vocation is on, the more eyes will observe it, imbibe it and spread it. As mentioned formerly, there are different benefits to different sites, and it is important that you are comfortable using each one and also in different combinations.
Let us have a look at some major new age social media properties and why they are important to businesses
This site automatically ruptures your market and connects you with like-minded individuals. This isn’t the shock-and-awe blitzkrieg that you might see from hoarding or TV ads, looking to get the attention of any onlooker. This is a targeted social media presence, a completely distinct offering than Facebook or Twitter. It even encourages user submissions through selecting best pictures in order to feature them with the name of the person behind it. By whirling users with complaints to the proper chambers, it enhances customer service and allows Redditors to discuss and share photos, videos and experiences they had with the product. Here are some numbers on Reddit traffic:
*12,000 subreddits with at least 100 followers
*15M unique pageviews per month
*8,000 page subscriptions per day
This is a prodigious number of people with a wide clump of ideas and needs, from all over the world.
With Twitter, you can share news and updates about your vocation swiftly. Like Facebook, it is important for you to mesh with your followers in order to strengthen networks at virtual space which ultimately boosts two-way communication. It also gives you a scope to stumble upon like-minded people through hashtags (metadata tag used on social network and microblogging services), which were voiced before. Using hashtags can help not only other people discern you, but help you too to discover people who are talking about the same moot point.
As of the second quarter of 2015, the microblogging service averaged at 304 million monthly active users. At the beginning of the 2014, Twitter had surpassed 255 MAU per quarter. Every second, on average, around 6,000 tweets are tweeted on Twitter (visualize them here), which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. Having such omnipresence, this platform can be used dexterously for claimstaking, client servicing, listening and learning.
Instagram is a stupendous show-and-tell social media gizmo. Like Twitter, it bestows hashtags to make it easier for like-minded people to ferret out business and follow you. Wide ubiquity of Instagram can be discovered through the fact that 200 million and 50 million users signed up to Instagram in last six months. This social media belvedere is great for those in the retail business because you can use it to swagger new arrivals. Own a showroom and have new arrivals for spring? Fashionistas scour Instagram daily in order to espy contemporary styles and brands they can relate to. Like Twitter, supplementary use of hashtags will enable you to find people with consonant interests who are also in your tract. You will be able to form convolution with people not only of your own town and but with people at a global level.
Facebook’s not just for keeping tabs on friends and filling out quizzes/questionnaires — it can also be used as a profound effective business contraption. As of the second quarter of 2015, Facebook had 1.49 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion. It’s great for marketing your products, landing gigs and mingling with your customers and potential customers, as 890 million people log into Facebook on a daily basis. In a nutshell, Facebook can help businesses to:
Create Forum or Community
Serve Customers according to their exigency
Expedite word of mouth Marketing
Research & Development
Product or Service Catalogue
|“We don’t have a choice on whether we DO social media, the question is how well we do it”|