Submitted by muskan@tothenew.com on Mon, 09/02/2019 - 13:16
Overview


At TO THE NEW, we are all about Data! With Digital Analytics, we track all your digital marketing channels in one place, enabling a quick comparison and optimisation of those channels. We implement a 360°analytics audit, to steer your marketing at a strategic level, thereby deriving meaningful insights.

 To fully leverage the Digital Marketing Suite’s power, right tools must be implemented and utilized correctly.Our experts at TO THE NEW follow the Solution Audit Approach in which we review your current analytical solutions and gather accurate, reliable data for actionable insights and maximum ROI.
 

Our Process
Requirement Gathering

We conduct thorough research and analysis on your brand's analytics to identify gaps and build a robust strategy. We also interact with your organization stakeholders to understand the key business KPIs and metrics.

Requirement Gathering
Design & Development
Review Current Setup & Reports

Our analytics audit experts will review your current Analytics setup and reports against best practices, to ensure everything gets tracked correctly.

Technical Recommendations and Tag Management Cleanup

We formulate a Digital Analytics Roadmap, in which both the technical and business recommendations are shared. We also perform changes in your analytics account using the Tag Management deployment.

Analytic setup
Governance
Validation Review & Deployment

To eliminate errors in your account, our analytics professionals conduct another round of validation, post changes done by the technical team. For maintaining accurate and complete data, suggested changes are then deployed.

Dashboard Creation

We create a custom dashboard to facilitate the right analytics data and insights to the decision makers.

validations
Governance
Maintenance & Support

TWith our proficient experience in digital analytics, we also maintain and support the implementation of new functionality, adhoc requests etc.

Points Covered in our Audit
  • Audit and Recommendations

    Current Marketing Activities

     
  • Audit and Recommendations

    KPIs & Metrics Tracked

     
  • Audit and Recommendations

    Goal Value

     
  • Audit and Recommendations

    Attribution Assigned to Various Sources

     
  • Audit and Recommendations

    Cross-Channel Marketing

     
  • Audit and Recommendations

    Micro-Conversion Tracking

     
  • Audit and Recommendations

    Important Funnels

     
  • Audit and Recommendations

    External Marketing Activities

     
  • Audit and Recommendations

    Key Events & Goals

     
  • Audit and Recommendations

    Site or App Structure

     
  • Audit and Recommendations

    Key UX

     
  • Audit and Recommendations

    Information Architecture