• 25+
    Fortune 500 Clients
  • 20+
    Google AdWords Certifications
  • 500+
    Publishers
  • 50+
    Media Campaigns

We combine various methods of performance based marketing to deliver the best results for your business in the most cost effective manner. We research personas, create content, choose the right target audience and drive media planning and buying for global clients. We measure the KPIs and optimize campaigns to maximize conversion rates and drive higher ROI.

We Cover the Entire Gamut of Media Planning and Buying
  • Search Ads
    • GoogleAds
    • BingAds
    • Yahoo
  • Programmatic Display
    • DoubleClick
    • MediaMath
    • SmartyAds
    • Vertoz
  • Mobile Ads
    • Inmobi
    • Smaato
    • Adcolony
    • unitAds
    • Leadbolt
  • Social Media
    • Facebook
    • Twiter
    • Instragram
    • Linkedin
    • Smile
    • Printrest
  • Video Ads
    • Youtube
    • Hulu
    • BrightRoll
    • Oath
  • Native Ads
    • Taboola
    • Adgebra
    • Outbrain
    • Redirect
Our Process
Account Audit

Account Audit

We follow a rigorous 100 point checklist to audit your account which helps identify possible areas of improvement. The parameters we cover thoroughly are:

  • Campaigns: Verifying the target location, ad rotation and time scheduling setting, along with accurate implementation of remarketing codes
  • Ad Group: Ensuring accurate grouping of keywords, testing of multiple ad copies, checking keyword presence in destination URL and avoiding negative keywords
  • Ads: Verifying proper labelling of ads, presence of keywords in landing page headline, strong and impactful CTAs, and usage of ad extensions
TG Identification and Channel Selection

TG Identification and Channel Selection

Our keyword and placement research is extremely exhaustive and goes through multiple rounds of iterations before arriving at the final selection.

  • Keyword Selection Factors include stakeholders' interview, Google Trends, Google Suggest, Competition keywords, etc
  • Placement Selection Factors include topics of interest, n-market audience, demographics, remarketing, affinity audience and lots more
Ads and Landing Page Design and Development

Ads and Landing Page Design and Development

Our design and development team gets down to creating the perfect ads and landing pages for your business portal. Our ad copies are created to pull your Target Group instantly.

  • Format Selection: We choose the most effective ad format to deliver maximum impact. Some of the formats we evaluate are- Search Ads, Display Ads, Video Ads, Mobile Ads, etc
  • Our Approach: Our ad copies are created as per our TG’s stage within the buying funnel. The ad testing process is rigorous and goes through many experiments to arrive at a successful copy. Some of our Ad Testing Areas are Branded Vs Non Branded, Emotional vs feature/ benefit, Offensive vs Defensive, Short vs long headline, CTA in Headline vs in description, Usage of ad extensions vs no ad extensions, etc
Campaign Optimization

Campaign Optimization

We aggressively test our ads within the ad groups to identify which ad copy is working best and which one needs improvement. The ads are passed through Optimization, Split Ad Testing, A/B Testing as well as Landing Page Session Recording

Analysis and Reporting

Analysis and Reporting

Our Daily, weekly and monthly Reports help you stay in complete control of your ad campaigns spending with actionable insights on user engagement map analysis, visibility and time spent on a page, engagement levels garnered and lots more

We gather data from reliable sources
  • Comscore
  • AmazonAlexa
  • SimilarWeb
  • Semrush
  • GoogleDeveloper
  • BingAds
  • Bluekai
  • Eyeota
  • Exelate
  • CrossPIxel
  • DataLogix
Tools We Use
  • Remarketing
    Remarketing
  • Native Network Advertising
    Native Network Advertising
  • Competitor Analysis
    Competitor Analysis
  • Programmatic Buying
    Programmatic Buying
  • Landing Page
    Landing Page
  • Web Session Recording
    Web Session Recording
  • A/B Testing
    adalysis
  • Quality Score
    Quality Score

Maximize conversion rates & drive higher ROI

Talk to our Media Planning and Buying Experts!
Insights

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