Content Marketer
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2-6 YearsNOIDAMBA

Role

We are looking for a talented digital and content marketer to execute content marketing initiatives with an objective to increase brand awareness and generate leads on digital channels.  You’ll be a key part of the marketing team, building thoughtful and insightful content that includes blogs posts, white-papers, case studies, infographics, videos and more. You’ll decide the best way to present content to our audience, keep track of metrics associated with your work, and use the content to grow our audience and leads.

 

Responsibilities

 

  • Responsible for creating and promoting premium marketing resources such as whitepapers, ebooks and blogs

  • Repurposing and creating marketing assets which are shareable and downloadable

  • Responsible for social media marketing and using social channels to generate leads

  • Responsible for managing client relationships, developing engagement plans, and delivering results as per the plan

  • Collaborate with the clients to rainstorm topics and come up with business centric ideas, to improve the ROI on the marketing efforts

  • Collaborate across design, engineering, sales, and support teams to identify the scope for new content that adds to the customer experience.

 

Must Have

 

  • MBA / MA/ Masters in Mass Communication with 2-6 years  of relevant experience preferably in the IT sector

  • Self-motivated with a passion for content and digital marketing

  • Flair for writing premium marketing resources including white papers, collaterals, newsletters, presentations, blogs, website content

  • Understanding of key metrics to measure the success of content marketing initiatives

  • Multitasker with an ability to get the job done with minimal supervision

  • Excellent written and verbal communications

  • Knowledge of marketing automation software and blogging software