We are looking for a talented digital and content marketer to execute content marketing initiatives with an objective to increase brand awareness and generate leads on digital channels. You’ll be a key part of the marketing team, building thoughtful and insightful content that includes blogs posts, white-papers, case studies, infographics, videos and more. You’ll decide the best way to present content to our audience, keep track of metrics associated with your work, and use the content to grow our audience and leads.
Responsible for creating and promoting premium marketing resources such as whitepapers, ebooks and blogs
Repurposing and creating marketing assets which are shareable and downloadable
Responsible for social media marketing and using social channels to generate leads
Responsible for managing client relationships, developing engagement plans, and delivering results as per the plan
Collaborate with the clients to rainstorm topics and come up with business centric ideas, to improve the ROI on the marketing efforts
Collaborate across design, engineering, sales, and support teams to identify the scope for new content that adds to the customer experience.
MBA / MA/ Masters in Mass Communication with 2-6 years of relevant experience preferably in the IT sector
Self-motivated with a passion for content and digital marketing
Flair for writing premium marketing resources including white papers, collaterals, newsletters, presentations, blogs, website content
Understanding of key metrics to measure the success of content marketing initiatives
Multitasker with an ability to get the job done with minimal supervision
Excellent written and verbal communications
Knowledge of marketing automation software and blogging software