Senior Manager - Digital Marketing
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8-12 YearsNOIDAPost Graduation

Responsibilities

  • You will lead a team of content marketers and will be responsible to mentor, manage and train it
  • Collaborate with various functions to deliver a content marketing strategy
  • Conceive, create, distribute and promote various marketing resources after understanding the customer buying cycle, various customer segments and pain areas of sales team
  • This role is a combination of people management as well as hands-on delivery
  • Repurposing and creating marketing assets which are shareable and downloadable
  • Content writing - Produce downloadable and shareable content (focussed on Technology) in terms of whitepapers, ebooks, articles etc.
  • Accountable for social media marketing and using social channels to generate leads
  • Responsible for leading the client engagements and manage client expectations
  • Coordinate with the internal delivery team for client deliverables in the form of written/designed content pieces
  • Responsible for managing client relationships, developing engagement plans, and delivering results as per the plan

Must have

  • MBA (Marketing/Strategy) with 8-12 years of experience.
  • Self-motivated with a passion for digital and content marketing
  • Multitasker with an ability to get the job done with minimal supervision
  • Managerial skills, attention to detail, multitasking, proficient writing and editing, analytical bent of mind and fair amount of technical skills in terms of marketing automation and blogging software
  • Comfortable with a rapidly changing environment.
  • Sound understanding of content marketing principles and ability to create marketing resources with an objective to aid sales funnel
  • Flair for writing premium marketing resources including white papers, collaterals, newsletters, presentations, blogs, website content
  • Excellent written and verbal communications, proficiency in English language is a must
  • Prior experience in writing blogs and articles
  • Knowledge and prior experience of marketing automation software preferably HubSpot (not a must)
  • Understanding of key metrics to measure the success of digital marketing initiatives.
  • Prior experience in a B2B company (preferably IT industry) in Marketing is a must