Online video gets an OTT push

With the entry of Netflix, the over-the-top (OTT) space in India may be seeing a flurry of activity, but when compared with other countries, things are still in a nascent stage.

At the same time, the geographical expansion of large OTT video portals such as Netflix and HOOQ is an endorsement of the fact that India is ripe for multi-screen streaming options. “Netflix’s entry will change the Indian market where people will have legal access to premium exclusive content across multiple digital screens,” says Dave Maan, EVP·video solutions, TO THE NEW

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