We integrated humongous digital data from social, website, search, paid across different markets, brands and categories using advanced analytical capabilities of ThoughtBuzz for a renowned electronics manufacturer. It helped to define key KPIs and visualize data in a holistic manner to enable real-time access and map the marketing KPIs to business results and ROI.
- 30% reduction in time spent on collating & analyzing data
- Reduction of 50% time spent on ad-hoc reporting
- Streamlined marketing spends across markets
- Managed 75+ daily platform users across 9 markets in South East Asia and Regional HQs
- Integrated Omniture, Google AdWords, social listening and all other platforms such as Facebook, YouTube, Instagram and Twitter through analytics dashboard