We integrated ROI dashboard for 6 brands of Ferrero Rocher spread across 4 geographies to merge consumer analysis with digital data. This integration helped the client to correlate industry trends with digital spends, decide future spending patterns and thereby improve the marketing performance.
- Interactive ROI dashboard to measure performance of various brands
- Competitive benchmarking to track performance across industry
- Real-time insights on social, mobile app, performance campaigns across six brands in 4 markets
- Integration of Google Analytics, Google AdWords, social listening and platforms such as Facebook, YouTube, Instagram and Kochava for mobile-app data