TO THE NEW created awareness about two cult Bollywood films - Gangs of Wasseypur & Detective Byomkesh Bakshi through innovative social media campaigns and sustained the hype for a longer period leaving an indelible mark on the audience.

  • Gangs of Wasseypur trended 10 times in India with even political parties using phrases and dialogues from the movie in rallies and public debate.
  • Gangs of Wasseypur garnered 6000 followers on Twitter and 3.5 million video views on YouTube
  • Detective Byomkesh Bakshy trailer garnered 3.2 million views on YouTube