Akash Tyagi

Product Head for mobile first Online Video startup at TO THE NEW. Product Management for Online Video Platform business of TTN. Strategic Planning @ Sony- Video on Demand platforms MBA Graduate from the Asian Institute of Management- Manila


Online Video | YouTube versus Facebook and what it means for consumers and advertisers

It was a long-awaited battle which was finally initiated in the month of March 2015, when world’s largest social network Facebook with over 1.5 billion monthly active users announced its big plans to create revenue for publishers with the most engaging marketing tools of all time, video. With this move, Facebook clearly challenged the...


Digital Analytics

Actionable analytics to Drive Video engagement and Ad monetization

Many more content owners, Pay TV operators and broadcasters are rolling out their own OTT video platforms and mobile apps these days, aside to the fact that most of these content businesses push their content on YouTube to maximise their reach and revenue through video advertisements. Needless to say that OTT video is bringing a...



Everything You Should Know about Online Video Direct Distribution Platforms

Every content creator or content publisher would be asking a question on why to grow beyond video aggregators like YouTube, Vimeo etc. This blog post will discuss about the current online video landscape and the strategies content owners can adopt to evolve with the latest distribution practices and raise ROI in the longer run. Over...



Techniques for Online Video Ad Integration

Digital TV market has seen another year of steady growth in terms of viewership. The numbers look promising as the online views stood at 27% and ad views at 25% year-over-year. [caption id="attachment_25426" align="alignnone" width="642"] Freewheel Video monetisation report 2014[/caption] The most performing among the content is its...