customer experience, Digital Marketing

[Infographic] – How brands are offering digital customer experience?

Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has...


Content Management, CQ5/AEM

Content Management in the age of Customer Experience Management

Content has become one of the most crucial factors impacting the customer experience. Brands are investing a lot of efforts to improve the content and build stories that sell. The emphasis on content production has never been stronger as it is today. Given the multitude of digital channels that the millennials are using for content...


customer experience, Digital Transformation

How Digital Transformation Is Reshaping Businesses To Meet The Digital Age? The CX Context!

There has been a significant growth in the digital advances over the last few years. Companies are leveraging technologies and advances such as Artificial Intelligence, Virtual Augmentation, Machine Learning, IoT, Mobility, and Cloud to build disruptive products. While some of the digitally evolved companies have been able to tame these...


customer experience, Marketing

4 CX Techniques That Help to Gain Competitive Advantage

[caption id="attachment_47124" align="aligncenter" width="632"]                                                           Source - Business 2 Community[/caption] Steve jobs once quoted “you got to start with the customer experience and work back towards the technology – not the other way round” We...