Digital Analytics, Digital Campaign Analytics

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...


Digital Analytics, Digital Campaign Analytics

5 critical barriers to omni-channel analytics and how to overcome them

Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...


Big Data, Digital Analytics

Your Mobile Phone’s Power to Make or Break Your Favorite Brand’s Future

Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. ...


Digital Analytics, Digital Campaign Analytics

Social Media Engagement is Not a Strategy

When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a few points: 1. What is your business objective? Every brand...


Digital Campaign Analytics

How Social Media Is Influencing National Policy: A Case study from Indonesia

Background On December 18, Transportation Ministry of Indonesia, led by Ignatitus Jonan had banned the operation of the country's app-based transport service providers. The minister claimed that as these ride hailing app do not fulfill the requirements for being public transportation so we are banning them. The general director of land...


Digital Campaign Analytics, Social Media Analytics

Analytics Use Cases that are redefining BFSI

 Analytics Use Cases that are redefining BFSI In today’s world, banking institutions have the benefit of redefining their products and services – with data and analytics. Decisions to redefine banking by driving profit and mitigating risks can be obtained from data. Using Analytics Banks are able to identify and understand consumer...


Digital Campaign Analytics, Social Media Marketing

How digital media made International Yoga Day a global phenomenon?

It is believed that on the day of the summer solstice, the longest day of the year, Lord Shiva (the first yogi) turned south and set his eyes on the Seven Sages, who spread the knowledge of yoga across the world.  Hence, June 21, the longest day in the Northern Hemisphere has a special significance in the history of humanity. Yoga is...