Digital Analytics, Digital Campaign Analytics

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...

01-Jun-2018

Digital Marketing Strategy, Digital Transformation

Six Key Elements of Social Media Management

Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by...

15-Nov-2016

Big Data, Digital Analytics

Your Mobile Phone’s Power to Make or Break Your Favorite Brand’s Future

Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. ...

01-Aug-2016

Social Lead Generation, Social Media Marketing

[INFOGRAPHICS] 6 effective ways to boost lead generation through social media

Social media is no longer in its inception stage as we have come forward a good number of years after its disrupting dawn. Since then, the phenomenon called as social media has gone through a lot of changes. Throughout its course of evolution, it has brought radical changes to the way consumers think, behave and make purchasing...

by Yoosuf
04-Dec-2015