Category
Sort By
Digital Analytics, Digital Campaign Analytics
TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...
Digital Marketing Strategy, Digital Transformation
Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by...
Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. ...
Social Lead Generation, Social Media Marketing
Social media is no longer in its inception stage as we have come forward a good number of years after its disrupting dawn. Since then, the phenomenon called as social media has gone through a lot of changes. Throughout its course of evolution, it has brought radical changes to the way consumers think, behave and make purchasing...