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Digital Analytics, Digital Campaign Analytics
TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...
Digital Analytics, Digital Campaign Analytics
Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires...
Digital Marketing Strategy, Marketing
Before the 2000’s and the era of Social Media, the word ‘trendy’ was often used in relation to fashion. Trendy meant that something was current, socially applauded and made you a cool kid on the block. Fast forward a decade or so and we are now in an era where words like ‘trends’ mean so much more. We’ve even added a symbol in...
On 20th July, news broke out over California Fitness Gym’s (CFG) closure of outlets in Singapore and Hong Kong. Liquidators of JV Fitness, the company which owns and manages CFG, did not have adequate resources to continue the club’s operation. Buzz around social media was built due to speculations of CFG’s closure and impact on...
Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. ...
Digital Analytics, Digital Campaign Analytics
When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a few points: 1. What is your business objective? Every brand...
Social Media Analytics, Social Media Marketing
I recently came to notice a post on one of the social networking site depicting a certain number of candidates qualified from a particular state in a very much reputed exam of India. What was wrong in the post was that it claimed absolute wrong figures of candidates qualified in the exam and that also in biased manner, which further...
Social Media Analytics, YouTube Optimization
Starting a YouTube channel is easy but keeping it up and running is somewhat tipsy. You struggle to get enough views and subscribers in the beginning and it doesn't matter how good your content is, you rank low. This is because you still have to optimize your videos with proper tags and long but relevant description in...
How 2015 unfolded on Google Search Another year has come and gone, and as we look into the Global Google Search trends for the year that was, we are given an interesting insight on how events that occur on one end of the world, is reflected on the other end. In November 2015, there were a total of 897 million over searches involving...
There has been a deluge of data in the social media. Often businesses fail to make use of this huge wave of data to extract insights about customer behavior and make better business decisions. This happens due to a lack of comprehensive social media listening and analytics strategies. Or say it a lack of data strategy. The data...
“Whoever said money doesn’t buy you happiness didn’t know where to shop” – Blair Waldorf The number of Internet users in Indonesia has increased since the technology was introduced in the 1980s. A study released by “We Are Social” reported that by the end of 2014, the number of active internet users in Indonesia had...
