{"id":25053,"date":"2015-08-04T13:19:24","date_gmt":"2015-08-04T07:49:24","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=25053"},"modified":"2024-01-02T17:48:48","modified_gmt":"2024-01-02T12:18:48","slug":"snapchat-for-video-amplification","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/snapchat-for-video-amplification\/","title":{"rendered":"Is SnapChat an important social tool for video amplification?"},"content":{"rendered":"

What is SnapChat?<\/strong><\/p>\n

SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media\u2019s rising stars.\u00a0SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from Stanford University students.<\/p>\n

\"SnapChat\"<\/p>\n

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Here\u2019s how SnapChat ranked in comparison to other Social apps (Year: 2014):<\/p>\n

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Understanding Term \u201cVideo Amplification\u201d:<\/strong><\/p>\n

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One of the biggest marketing buzzwords this year will without a doubt be: Amplification.
\nVideo Amplification happens when creators, users or promoters share video content, either by organic or paid engagement, within social marketing channels thereby increasing word-of-mouth exposure. Thus, Amplification works by getting video content amplified through employees, customers, industry partners, fans and influencers.<\/p>\n

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Where Does SnapChat Fit in the Realm of online Video?<\/strong><\/p>\n

One of the things folks love about SnapChat is its friendly and close nature. SnapChat users can post content they only want a specific person or group of people to see. In comparison to Instagram, which inspires rather skilled style of photography, SnapChat is far less formal.
\nFor digital media brands, what\u2019s essential here is to find the apt tone that people can relate to. Digital brands also should ensure they can get their video content shared exponentially\u00a0in a well-timed manner that would increase chances of making a video trending. Vertical Video marketing<\/a> is here to stay thanks to apps like SnapChat.<\/p>\n

Understanding Vertical and Horizontal Videos:<\/p>\n

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Handy Features that SnapChat recently introduced:<\/p>\n

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Video Promotion Examples on SnapChat:<\/p>\n

\u2022 SnapChat turned to the Hollywood \u2014 for its first video advertisement. App posted a 19-second trailer for the horror movie “Ouija”, with a “Sponsored” label in “Recent Updates” section. It was available for viewing on SnapChat for 24 hours, before disappearing. This was a smart move for SnapChat that’s popular among young Millennials.
\n\u2022 In February 2015, Popstar Madonna premiered the music video for her new song \u201cLiving for Love\u201d passing through SnapChat Discover.
\n\u2022 Vice Media published a video report filmed inside a Chinese bitcoin mine via SnapChat Discover before releasing it on other video platforms like YouTube.<\/p>\n

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What SnapChat explicitly brings to the Digital Video Promotion table?
\n\u2022\u00a0SnapChat inspires digital marketers and media companies to shoot video ads vertically, a clear departure from the usual practice of using wide-angle landscape shots.
\n\u2022 One of SnapChat’s main features is its network of media channels under its Discover brand where digital media companies post daily muster of their top video content. The channels host original shows and other digital video snippets mixed with ads.
\n\u2022 Best-performing videos promotions are those that are shot vertically; they are viewed nine times more frequently than horizontal ones.\u00a0That’s because users are viewing with their phones in the upright position.
\n\u2022 SnapChat is one of the most popular social apps among online millennials, effective way for digital video promoters to reach niche and target audience.
\n\u2022 Now brands and digital video creators get a chance to engage and build relationships directly with SnapChat users.
\nWay things are progressing in the ever-evolving digital video realm, SnapChat is becoming the go-to social media platform for traditional video creators looking to embrace digital era.
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\n\"Overview<\/a><\/span><\/span>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media\u2019s rising stars.\u00a0SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from Stanford University […]<\/p>\n","protected":false},"author":237,"featured_media":25064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":5},"categories":[1],"tags":[2148,2063,2131,2144,2150,2133,2140,2147,2128,2137,2136,2135,2142,2146,2138,2127,2139,2143,2130,2129,700,4854,2145,2132,2141,2149],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/25053"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/237"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=25053"}],"version-history":[{"count":1,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/25053\/revisions"}],"predecessor-version":[{"id":59890,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/25053\/revisions\/59890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media\/25064"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=25053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=25053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=25053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}