{"id":30001,"date":"2015-11-17T14:07:47","date_gmt":"2015-11-17T08:37:47","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=30001"},"modified":"2015-11-25T12:01:12","modified_gmt":"2015-11-25T06:31:12","slug":"infographics-multi-device-conversion-analytics","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/infographics-multi-device-conversion-analytics\/","title":{"rendered":"[Infographics] The Science Behind Cross Device Conversion Tracking"},"content":{"rendered":"

Cross-device buying is a phenomenon in which the<\/span>\u00a0<\/span><\/strong>consumers are choosing different devices in different phases of their purchase. The consumers start with a specific device for their research and further traverse on to a different device to make the decision to buy and some more devices to make the final purchase.\u00a0Cross-device purchase as a phenomenon has come up with the advent of a new segment of consumers called – the Connected Consumers.<\/span><\/strong><\/span><\/p>\n

Connected consumers by definition are – Consumers who are perpetually connected to each other, to <\/span>internet and to brands through the adoption of one or more internet-connected\u00a0devices. A significant behavior of these connected consumers<\/a><\/strong><\/span> is traversing through multiple devices in their path to purchase a product specifically called the omni-channel buyer\u2019s journey. \u00a0There are some unanswered questions on this omni-channel<\/a> <\/strong><\/span>buyer’s journey –<\/span><\/p>\n

    \n
  1. How does this omni-channel buyer’s journey look like?<\/span><\/li>\n
  2. What is the role of analytics<\/strong><\/a><\/span> in a cross-device purchase path?<\/span><\/li>\n
  3. How to track the consumer in a multi-device purchase path and then create a marketing strategy?<\/span><\/li>\n
  4. What solutions are available in the market?<\/span><\/li>\n
  5. Which solution is more relevant to my business?<\/span><\/li>\n<\/ol>\n

    This infographic provides a brief answer to all these questions, for a detailed read on these topics you may\u00a0download the whitepaper<\/strong><\/a><\/span>\u00a0–<\/p>\n

    \"Cross-device-analytics-in-omni-channel-buyers-journey\"<\/a><\/p>\n

    Wish to use this Infographics?<\/p>\n

    Use the following embed code:<\/p>\n

    <!--Cross-Device-Infographics Code -->\r\n<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-58d8fdc8-5c10-4563-871c-01be8f7f8d66\">\r\n <span class=\"hs-cta-node hs-cta-58d8fdc8-5c10-4563-871c-01be8f7f8d66\" id=\"hs-cta-58d8fdc8-5c10-4563-871c-01be8f7f8d66\">\r\n <!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\r\n <a href=\"http:\/\/insights.tothenew.com\/social-media-cross-device-tracking\" ><img class=\"hs-cta-img\" id=\"hs-cta-img-58d8fdc8-5c10-4563-871c-01be8f7f8d66\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/481864\/58d8fdc8-5c10-4563-871c-01be8f7f8d66.png\" alt=\"New Call-to-action\"\/><\/a>\r\n <\/span>\r\n <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\r\n <script type=\"text\/javascript\">\r\n hbspt.cta.load(481864, '58d8fdc8-5c10-4563-871c-01be8f7f8d66');\r\n <\/script>\r\n<\/span>\r\n<!-- end Cross-Device-Infographics Code --><\/pre>\n","protected":false},"excerpt":{"rendered":"
    Cross-device buying is a phenomenon in which the\u00a0consumers are choosing different devices in different phases of their purchase. The consumers start with a specific device for their research and further traverse on to a different device to make the decision to buy and some more devices to make the final purchase.\u00a0Cross-device purchase as a phenomenon […]<\/p>\n","protected":false},"author":200,"featured_media":30056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":4},"categories":[2251],"tags":[2717,2724,2721,2722,2753,2752,2720,2716,2718,2719,2723],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30001"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=30001"}],"version-history":[{"count":0,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media\/30056"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=30001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=30001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=30001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}