{"id":30113,"date":"2015-11-18T17:45:01","date_gmt":"2015-11-18T12:15:01","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=30113"},"modified":"2022-01-13T16:43:35","modified_gmt":"2022-01-13T11:13:35","slug":"how-go-jek-is-disrupting-the-marketing-landscape-in-indonesia","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/how-go-jek-is-disrupting-the-marketing-landscape-in-indonesia\/","title":{"rendered":"How Go-Jek is disrupting the marketing landscape in Indonesia?"},"content":{"rendered":"<p style=\"text-align: center\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-30125\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/GoJek.png\" alt=\"GoJek\" width=\"356\" height=\"261\" \/><\/p>\n<blockquote>\n<p style=\"text-align: center\"><em><span style=\"color: #ff6600\"><strong>In the new age Digital Era it is not only what you are selling that decides the success of your brand but also how you are selling &amp; marketing it<\/strong><\/span><\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">Founded in 2011 by Nadiem Makarim and Michaelangelo Moran, <span style=\"color: #000000\"><strong>\u201cGo-Jek\u201d<\/strong><\/span> has become the most popular technology-driven personal ride-booking app in Indonesia. With the slogan <em>\u201cAn Ojek for Every Need\u201d<\/em>, not only does it allow customers to arrange transportation quickly and easily using a <a title=\"Android App Development | TO THE NEW\" href=\"http:\/\/www.tothenew.com\/mobile-android-application-development-services\">smartphone application<\/a>, it also provides an in-city courier services, food delivery services through Go Food, Go-Massage for massage service, Go-Glam for salon and beauty service, Go-Clean, and many other services.<\/p>\n<p style=\"text-align: justify\">Competitive pricing, reliability, and generally good service quality, has attracted increasing numbers of customers to Go-Jek. After it launched the flat rate promo of IDR10,000 for all services on June 2015, the search for Go-Jek has soared and it has become the most searched brand compared to the other famous personal ride-booking app, such as GrabBike, BluJek, and Uber.<img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-30114 aligncenter\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/Fig-1-Gojek.png\" alt=\"Fig 1 - Gojek\" width=\"415\" height=\"185\" \/><\/p>\n<p><strong><span style=\"color: #000000\">How Go-Jek gained its popularity in Social Media?<\/span><\/strong><\/p>\n<p>As the pioneer of motorcycle taxi app in Indonesia, many <a title=\"Marketing technology | TO THE NEW \" href=\"http:\/\/www.tothenew.com\/digital-transformation\">digital marketing tactics<\/a> were used by Go-jek to increase their social mentions, especially on Twitter and Instagram.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30115 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/Fig-2-Gojek-Blog.png\" alt=\"Fig 2 - Gojek Blog\" width=\"253\" height=\"159\" \/><\/p>\n<p><span style=\"color: #000000\"><strong>These are few things that managed to provoke the popularity of Go-Jek on Social Media.<\/strong><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"color: #000000\"><strong><span style=\"color: #333333\">Campaign Assessment Summary<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30290\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/Gojek-Table-2.png\" alt=\"Gojek Table 2\" width=\"495\" height=\"123\" \/><\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"color: #000000\"><strong>Unique Promos<\/strong> <\/span>&#8211; One of their promos to boost up Instagram mentions was by holding a selfie contest with Go-Jek Drivers and posts it on Instagram by using <em><span style=\"color: #000000\"><strong>#GojekDimanamana<\/strong><\/span><\/em> to win IDR100,000 credit. Another powerful promo of Go-Jek that significantly increased the brand awareness of Go-Jek on Twitter was the referral code promo to get IDR50,000 discount for those who downloaded Go-Jek app. Many people shared this promo on Twitter while using <strong><em><span style=\"color: #000000\">#GojekGotMeHere<\/span><\/em>.\u00a0<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-30116 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/Fig-3-Gojek-Blog.png\" alt=\"Fig 3 - Gojek Blog\" width=\"184\" height=\"216\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-30117\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/Fig-4-Gojek-Blog.png\" alt=\"Fig 4 - Gojek Blog\" width=\"289\" height=\"218\" \/><\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"color: #000000\"><strong>Good-Looking Go-Jek Drivers<\/strong> <\/span>\u2013 Not limiting itself to men as chauffeurs it has also hired beautiful women. These good-looking drivers have successfully garnered the attentions of many netizens. Many \u201cmemes\u201d created out of these drivers\u2019 photos have gone viral on <a title=\"Social Trend Analytics Services\" href=\"http:\/\/www.tothenew.com\/analytics\/social-media-analytics\">Social Media<\/a>, especially on Instagram with <em><span style=\"color: #000000\"><strong>#MemeGojekKece <\/strong><\/span><\/em>&amp; helped in creating a differentiation factor for Brand.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30118 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/Fig-5-Gojek-Blog.png\" alt=\"Fig 5 - Gojek Blog\" width=\"178\" height=\"196\" \/><\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"color: #000000\"><strong>Rejection from Traditional <em>Ojek <\/em>\u2013 <\/strong><\/span>There were many protests that came from local <em>Ojek,<\/em> even violent actions toward Go-Jek drivers from these local <em>Ojek<\/em>, but it only served in intensifying Go-Jek brand awareness among the people. These violent cases garnered people\u2019s sympathy &amp; there were many shared tweets to support Go-Jek drivers using <em><span style=\"color: #000000\"><strong>#SaveGojek<\/strong><\/span><\/em>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30120 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2015\/11\/Fig-6-Gojek-Blog.png\" alt=\"Fig 6 - Gojek Blog\" width=\"321\" height=\"100\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">With the emergence of personal ride-booking apps along with the demand for such services it is not the service itself that will differentiate them but the innovative digital campaigns that these new age internet start-ups leverage to market them aggressively are the strategic plays that will differentiate them from traditional incumbents.<\/span><\/p>\n<p><span id=\"hs-cta-wrapper-43916a0f-e4c1-40e4-bf81-0bbbfe8008ed\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-43916a0f-e4c1-40e4-bf81-0bbbfe8008ed\" class=\"hs-cta-node hs-cta-43916a0f-e4c1-40e4-bf81-0bbbfe8008ed\"> <a href=\"http:\/\/insights.tothenew.com\/social-media-25-social-media-metrics\"><img decoding=\"async\" id=\"hs-cta-img-43916a0f-e4c1-40e4-bf81-0bbbfe8008ed\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/01\/24.jpg\" alt=\"25 Social Media Metrics to Turbocharge Your Digital Marketing Strategy\" \/><\/a><\/span><\/span> <!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the new age Digital Era it is not only what you are selling that decides the success of your brand but also how you are selling &amp; marketing it Founded in 2011 by Nadiem Makarim and Michaelangelo Moran, \u201cGo-Jek\u201d has become the most popular technology-driven personal ride-booking app in Indonesia. With the slogan \u201cAn [&hellip;]<\/p>\n","protected":false},"author":496,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":5},"categories":[2251],"tags":[1415,4855,2767,2766,2361,2769],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30113"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/496"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=30113"}],"version-history":[{"count":2,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30113\/revisions"}],"predecessor-version":[{"id":54652,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30113\/revisions\/54652"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=30113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=30113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=30113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}