{"id":30427,"date":"2015-12-02T12:27:18","date_gmt":"2015-12-02T06:57:18","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=30427"},"modified":"2024-01-02T17:47:25","modified_gmt":"2024-01-02T12:17:25","slug":"infographics-beacon-an-introduction","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/infographics-beacon-an-introduction\/","title":{"rendered":"[INFOGRAPHICS] Beacon- An Introduction"},"content":{"rendered":"

A Beacon is a small device- working on Bluetooth Low Energy (BLE) technology- that can interact and deliver contextual information to mobile devices. This helps brands better connect with customers by identifying the geo-location of mobile devices and deliver brand related information like promotional offers, coupons, discount information etc.<\/p>\n

Beacons assist brands in their in-store customer management and can offer insights about how many times a customer has visited the store and if the customer has visited other stores for the same product etc.<\/p>\n

This device also comes handy in crowd management at large events during which navigational information, and other contextually related information that interests the visitor like, movie information in a cinema hall etc. can be delivered to their personal device.<\/p>\n

iBeacon development<\/a> is done independently for Android, iOS and other types of mobile devices that enables brands do better proximity analytics, mobile marketing and micro-location targeting to deliver contextual information and connect with their customers, better.<\/p>\n

To know more about beacon technology and its use cases, refer to the infographics below:<\/p>\n

\"[INFOGRAPHICS]<\/a>
\n<\/span>Copy the embed code below to use the infographics
\n<\/span><\/p>\n

\n
<!--Beacon- An Introduction Code -->\r\n<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-dfcf7874-7396-4097-82c9-6006b6ed5382\">\r\n <span class=\"hs-cta-node hs-cta-dfcf7874-7396-4097-82c9-6006b6ed5382\" id=\"hs-cta-dfcf7874-7396-4097-82c9-6006b6ed5382\">\r\n <!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]-->\r\n <a href=\"http:\/\/insights.tothenew.com\/mobility-beacons-proximity-solutions\" ><img class=\"hs-cta-img\" id=\"hs-cta-img-dfcf7874-7396-4097-82c9-6006b6ed5382\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/481864\/dfcf7874-7396-4097-82c9-6006b6ed5382.png\" alt=\"[INFOGRAPHICS] Beacon \u2013 An Introduction | TO THE NEW\"\/><\/a>\r\n <\/span>\r\n <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script>\r\n <script type=\"text\/javascript\">\r\n hbspt.cta.load(481864, 'dfcf7874-7396-4097-82c9-6006b6ed5382');\r\n <\/script>\r\n<\/span>\r\n<!-- end Beacon- An Introduction Code --><\/pre>\n<\/blockquote>\n
Want to know more about beacon technology to build proximity based solutions?<\/strong>
\n\"Beacons<\/a><\/span><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"
A Beacon is a small device- working on Bluetooth Low Energy (BLE) technology- that can interact and deliver contextual information to mobile devices. This helps brands better connect with customers by identifying the geo-location of mobile devices and deliver brand related information like promotional offers, coupons, discount information etc. Beacons assist brands in their in-store […]<\/p>\n","protected":false},"author":221,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2},"categories":[1772,1],"tags":[2841,2842,2843],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30427"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/221"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=30427"}],"version-history":[{"count":1,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30427\/revisions"}],"predecessor-version":[{"id":59871,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/30427\/revisions\/59871"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=30427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=30427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=30427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}