{"id":31711,"date":"2016-01-21T17:49:01","date_gmt":"2016-01-21T12:19:01","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=31711"},"modified":"2017-06-06T16:56:37","modified_gmt":"2017-06-06T11:26:37","slug":"thmarketing","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/thmarketing\/","title":{"rendered":"10 Amazing Insights for Brand Marketers of Travel & Hospitality Industry"},"content":{"rendered":"

SOURCE: Google Search Data July’13 – June’15<\/strong><\/p>\n

1) Do You Know when it comes to Travel, especially Planning and research on Google<\/strong><\/p>\n

a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations<\/strong><\/p>\n

b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops<\/strong><\/p>\n

\"Consumer<\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

2) Do you know Luxury Travelers tend to start their buying journey & travel research from Large Screen Devices (62% share)<\/strong><\/p>\n

\"Consumer<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here\u00a0<\/strong><\/p>\n

3) Do you Know Mobile is becoming the preferred device for Couple-Honeymoon Travelers in their travel planning.<\/strong><\/p>\n

\"Consumer<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here\u00a0<\/strong><\/p>\n

4) A whopping 62% of Couple & Honeymoon searches originate from Mobile Devices<\/strong><\/p>\n

\"Consumer<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

5) Travel Category Potential<\/strong><\/p>\n

Do you know Economy & Adventure Travel have high current market potential and high future potential based on Search Growth rates<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry. Go to bit.ly\/1Sr9OzR<\/strong><\/p>\n

\"5\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry. Visit here<\/strong><\/p>\n

6) Destination Potential<\/strong><\/p>\n

a) Do you know Google Searches emerging from India for overall Travel & Hospitality industry are dominated by searches for Domestic Destinations<\/strong><\/p>\n

\"6\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

b) Do you know Adventure & Family Travel are the only Travel categories having a substantial number of International Destination related searches<\/strong><\/p>\n

\"7\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

c) If we consider travel search volume as a leading indicator of Travel Intention & Planning, it can be inferred that Travel Planning for India peaks from March to June<\/strong><\/p>\n

\"8\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

d) Ideas for Digital Marketers<\/strong><\/p>\n

\uf0fc Even when they are at a Dream Stage, Price is a crucial element in Travel Planning & Research. 6.19% of the total searches had \u201cPrice\u201d in them.<\/strong>
\n \uf0fc 97% of such searches had Package as a keyword while discount as a keyword was only present in 1% of such searches.<\/strong><\/p>\n

e) Did you Know Manali was the top Indian city and Kerala is the top Indian state by search volume<\/strong><\/p>\n

\"9\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

SOURCE Twitter, Blogs, News, Forums Data May’15 to July’15<\/strong><\/p>\n

7) Did you know Delhi was the most popular travel destination and outing hotspot on social media from May\u201915 to July\u201915<\/strong><\/p>\n

\"10\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

8) Do you know \u201cBeaches\u201d is the most popular attraction for Travelers in India. From May\u201915 to July\u201915, Goa & Maharashtra were the most popular destinations for beaches on Social Media<\/strong><\/p>\n

\"11\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

9) Did you know from May\u201915 to July\u201915, USA was the most popular outbound travel destination discussed by Indians. On Social while Thailand and China are most popular travel destination in Asia.<\/strong><\/p>\n

\"12\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n

10) 52% travelers are No Hassle Travelers who are adventure loving and prefer to travel alone<\/strong><\/p>\n

\"13\"<\/strong><\/p>\n

For more interesting insights regarding Travel & Hospitality Industry.\u00a0Visit here<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

SOURCE: Google Search Data July’13 – June’15 1) Do You Know when it comes to Travel, especially Planning and research on Google a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops For more interesting insights regarding […]<\/p>\n","protected":false},"author":269,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2},"categories":[2251,1814],"tags":[2993,2996,2992,2994,2991,2995],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/31711"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/269"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=31711"}],"version-history":[{"count":0,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/31711\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=31711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=31711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=31711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}