{"id":41260,"date":"2016-09-29T18:16:59","date_gmt":"2016-09-29T12:46:59","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=41260"},"modified":"2023-11-15T15:28:19","modified_gmt":"2023-11-15T09:58:19","slug":"collaborative-design-thinking-a-unified-discipline-framework-for-innovation","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/collaborative-design-thinking-a-unified-discipline-framework-for-innovation\/","title":{"rendered":"Collaborative Design thinking &#8211; A unified discipline &amp; framework for innovation"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-41288\" src=\"\/blog\/wp-ttn-blog\/uploads\/2016\/09\/Collaborative-Design-thinking-TOTHENEW.png\" alt=\"Collaborative-Design thinking-TOTHENEW\" width=\"1024\" height=\"512\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2016\/09\/Collaborative-Design-thinking-TOTHENEW.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2016\/09\/Collaborative-Design-thinking-TOTHENEW-300x150.png 300w, \/blog\/wp-ttn-blog\/uploads\/2016\/09\/Collaborative-Design-thinking-TOTHENEW-624x312.png 624w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Customer expectations have evolved manifolds over the last few years and so have the brands. Brands are becoming more conscious about their visual designs and whether these designs will better the customer experience and provide instant gratification to end users.<\/p>\n<p><span style=\"font-weight: 400;\">As most brands want to MVP fast, limiting the iterations in design is very crucial. Constant iteration hampers the end goal to GTM fast and provide better experience. Moreover, if brands fail to follow agile methodologies correctly, iterations at a later stage will lead to a lot of rework on the basic product conceptualization.<\/span><\/p>\n<p><strong>Deriving right decisions without collaboration is challenging because of multiple reasons such as:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Complex <a title=\"software product development services\" href=\"http:\/\/www.tothenew.com\/product-engineering\">software product designs<\/a> and difficulty in considering human factors, ergonomics, accessibility, interactions and so much more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom and complex user journeys demanding for a precise visual design solution which in turn requires evaluating sub systems and processes requires research.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple design decision makers and stakeholders involved at various stages leading to iterations, rework and chaos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hence, the only good way to avoid a lot of rework \/ limit iterations and achieve the end goal of informed decision making is through <a title=\"user experience design services\" href=\"http:\/\/www.tothenew.com\/experience-design\">collaborative design thinking<\/a>.<\/span><\/p>\n<p><strong>Collaborative design thinking as the name self explains is a process where:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">All the stakeholders think and brainstorm on the design aesthetics jointly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Arrive at a common consensus and collate the data from this thought process<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze the data for quick and informed decision making which helps to achieve the end goal in Specific, Measurable, Attainable, Realistic and Timely manner<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Collaborative design thinking is an extension of the basic concept of design thinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The entire concept of design thinking basically highlights the designers\u2019 logic, thought process, practical as well theoretical knowledge about the design principles and decision making process that he uses while crafting a prototype or visual design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Design thinking mitigates the perils of innovation including rework at later stages by engaging the stakeholders through a series of prototypes. Refining directions on the basis of insights generated from design thinkers makes the design more full proof and real unlike designs based on the market research or historical trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizations aiming to embrace new ideas using design thinking need to unlock creative potential across organization. Design thinking adds a great deal of value to innovation. According to one of the assessments by the Design Management Institute, design-led brands such as Apple, Coca Cola, IBM and Nike have outperformed the S&amp;P 500 by an extraordinary 219% over the past 10 years.<\/span><\/p>\n<p><strong>Considering the importance of design thinking, we have outlined below the four key elements of design thinking:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Observe and define the problem<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create multiple options for a better analysis<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check the idea-killers and refine the directions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the winner and implement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply put diagrammatically, a design thinking framework is as follows:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-41262 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2016\/09\/Design-thinking-framework1.png\" alt=\"Design thinking framework\" width=\"682\" height=\"316\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2016\/09\/Design-thinking-framework1.png 682w, \/blog\/wp-ttn-blog\/uploads\/2016\/09\/Design-thinking-framework1-300x139.png 300w, \/blog\/wp-ttn-blog\/uploads\/2016\/09\/Design-thinking-framework1-624x289.png 624w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p><strong>Talking about collaboration in design thinking specifically, it could be a successful endeavour if some of the below considerations are followed:<\/strong><\/p>\n<p><b>1. Involve the design thinkers early<\/b><span style=\"font-weight: 400;\"> &#8211;<\/span> <span style=\"font-weight: 400;\">Design thinkers should be involved at the very start of conceptualization. Involve customers, partners and other design thinkers as well to broaden the team and conduct rapid experimentation. More ideas before a direction is set is the main benefit of early design thinking.<\/span><\/p>\n<p><b>2. Consider human ergonomics <\/b><span style=\"font-weight: 400;\">&#8211; Do not cease at considering just the product features, but also ensure considering human behavior. Having a human centered\u00a0design thinking can ensure engagement and recall as the designs are in sync with what end users want.<\/span><\/p>\n<p><b>3. Ramp up the support ecosystem<\/b><span style=\"font-weight: 400;\"> &#8211; It is imperative to strengthen the entire support ecosystem including budgeting cycles, new hiring and operational processes to ensure the pace of innovation in design thinking doesn&#8217;t get hampered.<\/span><\/p>\n<p><b>4. Hand pick your design thinkers basis their nature &#8211;<\/b><span style=\"font-weight: 400;\"> Partnering with customers, partners, employees and\u00a0<a title=\"ux experts\" href=\"http:\/\/www.tothenew.com\/mean-node-js-development-consulting\">UX experts <\/a>is critical, but how do you qualify them to be a part of the design thinking team? Look out for such design thinkers who are people-centric, optimistic, experimental, good observers and so on. Having right design thinkers is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collaborating with the stakeholders might be time consuming initially, but this can significantly improve the overall design of the software products. Connect with your team, do some brainstorming and come up with a collaborative design solution that addresses issues from all the different angles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer expectations have evolved manifolds over the last few years and so have the brands. Brands are becoming more conscious about their visual designs and whether these designs will better the customer experience and provide instant gratification to end users. As most brands want to MVP fast, limiting the iterations in design is very crucial. [&hellip;]<\/p>\n","protected":false},"author":193,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":19},"categories":[3887,3429],"tags":[4087,4088,4089,4086,3598,4860],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/41260"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/193"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=41260"}],"version-history":[{"count":1,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/41260\/revisions"}],"predecessor-version":[{"id":59407,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/41260\/revisions\/59407"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=41260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=41260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=41260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}