{"id":45878,"date":"2017-02-16T18:59:36","date_gmt":"2017-02-16T13:29:36","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=45878"},"modified":"2024-11-28T23:17:36","modified_gmt":"2024-11-28T17:47:36","slug":"4-pillars-of-design-part-2","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/4-pillars-of-design-part-2\/","title":{"rendered":"4 Pillars of Design – Part 2"},"content":{"rendered":"

Every design and\/or architecture has some basics and so does Visual Design<\/a>. Applying principles to the visual designs might look overwhelming at first but once you start designing a page or concept together, it becomes easier.<\/p>\n

Visual Design has Four Pillars Namely<\/strong><\/p>\n

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  1. Navigation<\/li>\n
  2. Presentation<\/li>\n
  3. Content<\/li>\n
  4. Interaction<\/li>\n<\/ol>\n

    I had already covered the first two pillars i.e. Navigation<\/strong> and Presentation <\/strong>in my \u00a0previous blog – 4 Pillars of Design – Part 1<\/a><\/p>\n

    In this blog, let’s get some insights from the other two pillars which are Content<\/strong> and Interaction<\/strong>.<\/p>\n

    Content<\/h2>\n

    In any mode of communication, Content means the information and experiences directed towards an end-user or audience to create a seamless user experience<\/a>. It might be in the form of Text, links, images, voice, videos, animated graphics, forms, etc.<\/p>\n

    So what good content should have:<\/p>\n

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    1. Writing for clarity-<\/strong> It seems very simple and easy but maintaining simplicity is very difficult. Content needs to be simple and concise for easy scanning by users. That means a sentence should not contain unnecessary words, and a paragraph should not contain unnecessary sentences, for the same reason a drawing should not have unnecessary lines\/shapes\/elements. For this purpose, a machine should not have an unnecessary part. It also means not that the writer makes all sentences short, or avoids all detail and treats subjects only in outline but that every word tells.<\/li>\n
    2. Methods that facilitate scanning-<\/strong> Studies of how users read on the Web found that they do not actually read: instead, they scan the text. Content needs to be Concise, Scannable, and Objective. How to achieve this, will be discussed later in the article.<\/li>\n
    3. Content strategy consideration-<\/strong> Content marketers draw and develop the larger story that an organization tells. They focus on ways to engage an audience, using content to drive profitable behaviors. According to Kristina Halvorson<\/strong>, CEO of BrainTraffic and founder of ConFab, teamwork is essential when it comes to content strategy. When discussing content and its realization, one should be careful about the following:\n