{"id":48751,"date":"2017-05-30T14:46:21","date_gmt":"2017-05-30T09:16:21","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=48751"},"modified":"2017-05-30T18:50:44","modified_gmt":"2017-05-30T13:20:44","slug":"to-the-new-concludes-the-digital-transformation-summit-impact-on-me-industry-event-highlights","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/to-the-new-concludes-the-digital-transformation-summit-impact-on-me-industry-event-highlights\/","title":{"rendered":"TO THE NEW Concludes the Digital Transformation Summit: Impact on M&E Industry\u2019 – Event Highlights"},"content":{"rendered":"

TO THE NEW<\/a>\u00a0concluded the \u201cDigital Transformation Summit: Impact on Media & Entertainment Industry<\/a>\u201d on 26th May 2017 at Shangri-La, New Delhi. TO THE NEW along with Amazon Web Services<\/a>\u00a0organized the event to exclusively focus on digital disruption shaking up the Media and Entertainment (M&E) industry.<\/p>\n

The event was attended by many top leaders in India, a list that includes eminent CTOs, CIOs, CXOs and media experts from different enterprises. The industry experts highlighted the current scenario of digital disruption led by competitive marketing strategies & adoption of digital channels and technologies. They also discussed the key challenges existing in the ecosystem and their strategic move to counter the same.<\/p>\n

Event Highlights<\/strong><\/p>\n

The event started with an exemplary keynote by Dr. Jai Menon, Group Director, Technology, HT Media<\/strong>. Dr. Menon discussed the e2i framework, a paradigm shift in the M&E space from an enterprise style of working to an internet style. He shared his perspective about the kind of digital transformation that is going on right now. He strongly believes that content, communication, commerce & context are driving digital transformation<\/a> today.<\/p>\n

\"Digital<\/p>\n

It was followed by an engaging talk by Mr. Deepak Khullar from Amazon Web Services<\/strong> on Digital Media Supply Chain, Delivery and Publishing Powered on AWS Cloud<\/a>. The session helped everyone to understand how media companies can effectively leverage the cloud for better performance, scalability, big data and analytics.<\/p>\n

The event also featured an insightful presentation by Narinder Kumar from TO THE NEW<\/strong> on innovations & trends in M&E industry. He touched upon the current state of the industry and laid out the priorities and challenges of various players in the fast-changing market. He also shared the experience and learning of TO THE NEW based on its engagement with the leading industry players and what it takes to be a winner in the current market. During his talk he explained how:<\/p>\n