{"id":52354,"date":"2017-11-30T15:56:22","date_gmt":"2017-11-30T10:26:22","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=52354"},"modified":"2017-11-30T15:56:22","modified_gmt":"2017-11-30T10:26:22","slug":"content-management-in-the-age-of-customer-experience-management","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/content-management-in-the-age-of-customer-experience-management\/","title":{"rendered":"Content Management in the age of Customer Experience Management"},"content":{"rendered":"

Content has become one of the most crucial factors impacting the customer experience. Brands are investing a lot of efforts to improve the content and build stories that sell. The emphasis on content production has never been stronger as it is today. Given the multitude of digital channels that the millennials are using for content consumption, organisations are faced with the challenge of figuring out how to match content production with the consumption channels for maximum impact. This builds the case for developing custom CMS according to business requirements.<\/p>\n

Tackling Consumer Disconnect<\/b><\/h2>\n

In this age of information overload, a heap of data or random content production is just leading to content chaos. Customer disconnect in the age of millennials is a real issue that needs to be addressed. Organizations that are not able to keep up with real-time, contextual, personalized and multi-channel content consumption by millennial customers have been disadvantaged with respect to their competitors. The piling up of multiple applications for handling disparate functionalities, that have minimal integration capability with core systems has created missing links in the content marketing strategy. Organizations, therefore, need to build a content strategy, mend the broken links in customer communication and on-board a technology player that has expertise in implementing multiple<\/span> content management systems<\/a>.<\/span><\/p>\n

Why do you need a Content Management System?<\/b><\/h2>\n

3 seconds is all it takes!<\/span><\/p>\n

Yes, you read it right. You have a 3 second window to make an impact in your potential customer\u2019s mind to convert him to a loyal customer. And your arsenal? Your content strategy of course. A robust and a holistic content strategy acts as a guide for the production, distribution and control of content with the aim of adding an objective, unique and consumer-centric content to owned media, including website and other web properties on a regular basis. This is where <\/span>developing a custom CMS <\/span><\/a>could be extremely helpful. A CMS and a content strategy work in tandem to execute your content plan.<\/span><\/strong><\/p>\n

Benefits of implementing CMS<\/b><\/h3>\n

Here\u2019s some of the top benefits of on-boarding a CMS<\/span><\/p>\n

o<\/span> \u00a0<\/span>Efficiency all the way<\/b>– CMSes make content collaboration easy and there is a minimal dependency on technical resources. Stakeholders across organization can create, edit, upload, update content anytime without the need for any technical or design knowledge as CMSes come with in-built templates<\/span><\/p>\n

o<\/span> \u00a0<\/span>SEO applied<\/b>– SEO optimization is a must-have for website content today as organizations compete to be ranked higher in Google organic search results. Good CMSes have inbuilt fields for making content SEO friendly<\/span><\/p>\n

o<\/span> \u00a0<\/span>Quality content<\/b>– Users can define workflow and user control for content approvals. This ensures that content is published the post it is approved by the right authority. If you are developing a custom CMS, you can also ensure that it provides archival capabilities so that it is easy to track and manage different versions of content by different team members<\/span><\/p>\n

o<\/span> \u00a0<\/span>Increase content searchability<\/b>– Content indexing is one of the most powerful features of content management systems. It allows easy discoverability of content through its auto-indexing feature that allows users to sort content as per their individual searches\u00a0\u00a0<\/span><\/p>\n

o<\/span> \u00a0<\/span>Consistent look and feel of the website- <\/b>Maintaining consistent branding across website is a must for ensuring consistent communication with customers. Web Content Management<\/span> systems have in-built design templates that you can apply across the website to maintain a consistent look and feel and also simplify navigation of the website<\/span><\/p>\n

o<\/span> \u00a0<\/span>Responsive content guaranteed- <\/b>Customers today parse content across mobile devices. Therefore if your website is not built to dynamically fit into the screen of your user, you have some major issue to tackle. Most WCM systems today deliver responsive content that scales automatically to fit the screen size of the user which can improve your UX considerably<\/span><\/p>\n

Deep-dive web CMS ecosystem<\/b><\/h2>\n

If you are looking to on-board a custom web content management system, there are a number of choices available in the market today. While some companies prefer Drupal, some others resort to WordPress or Joomla. There are multiple companies that are also looking forward to catch up the latest trend of \u00a0<\/span>Headless CMS<\/span><\/a>.<\/span><\/p>\n

Drupal, WordPress, and Joomla have some common grounds. They are all \u00a0<\/span><\/p>\n