{"id":53290,"date":"2019-08-06T10:59:33","date_gmt":"2019-08-06T05:29:33","guid":{"rendered":"http:\/\/www.tothenew.com\/blog\/?p=53290"},"modified":"2022-02-18T17:07:41","modified_gmt":"2022-02-18T11:37:41","slug":"leverage-the-power-of-analytics-for-your-mobile-marketing","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/leverage-the-power-of-analytics-for-your-mobile-marketing\/","title":{"rendered":"Leverage the Power of Analytics for your Mobile Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400\">With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the right offer. Mobile devices have a vast potential to help marketers understand and leverage a consumer\u2019s path to product purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Marketers are struggling to understand how to make engaging mobile apps, how to drive traffic, which devices to prioritize, how to measure mobile success etc. Old rules of Marketing do not apply in today\u2019s competitive mobile marketing arena. Knowing how customers interact with your mobile channel is vital to the success of a mobile strategy. The most effective way to measure your success rate is to use <strong>analytics<\/strong>\u00a0<\/span><span style=\"font-weight: 400\">to check the pulse of your mobile marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To gauge the mobile engagement of a user, one must know the exact position of the user with respect to his\/her product lifecycle journey. There are 4 stages that a user undergoes through a product life cycle, which are listed below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Installing Mobile App<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finding or Viewing the Product<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add to Cart\/Wishliist\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product Purchased<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-weight: 400\">To enhance user engagement, Marketing efforts are targeted according to the user position in the product life cycle.<\/span><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Advertising app to drive more downloads<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Push notification about relevant or searched products<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Notifications about availability of product searched<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Discounts\/offers available on products<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"font-weight: 400\">To get you started, here are different data-driven ways you can use analytics to make your mobile marketing more powerful.\u00a0<\/span><\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How often are your users converting?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Where are your users engaged?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How much revenue is your app making?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How stable is your app?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How are users adopting your latest release?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How do you acquire new users?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How well do you retain users?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What is your audience like?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What is your platform breakdown?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In-app activity<\/span><\/li>\n<\/ol>\n<p><strong><b>How often are your users converting? &#8211; <\/b><span style=\"font-weight: 400\">It denotes how many users are converting per day or how often users are getting converted using your app. Below graph specifies the conversion events plotted over time.\u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-53291 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/1.png\" alt=\"How often are your users converting?\" width=\"1044\" height=\"387\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/1.png 1044w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/1-300x111.png 300w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/1-1024x379.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/1-624x231.png 624w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><\/span><\/strong><\/p>\n<p><strong><b>Where are your users engaged?<\/b><span style=\"font-weight: 400\"> &#8211; It shows the traffic on each screen and time spent on the screen by every user. In the above graph (right side), top screens chart shows the name of the screen class, the percentage that screen accounts for in engagement time, and the average amount of time that screen was used for the time period selected. <\/span><\/strong><\/p>\n<p><strong><b>How much revenue is your app making?<\/b><span style=\"font-weight: 400\"> &#8211; It shows the total revenue generated from your mobile application.Total value for all revenue sources, including the fluctuation by percentage from the previous date range is also defined using this metric.\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-53293 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/21.png\" alt=\"How much revenue is your app making?\" width=\"1013\" height=\"381\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/21.png 1013w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/21-300x112.png 300w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/21-624x234.png 624w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/span><\/strong><\/p>\n<p><strong><b>How stable is your app?<\/b><span style=\"font-weight: 400\"> &#8211; It displays the percentage of users who did not experience a crash on your app. Refer to the above right side image for the same.<\/span><\/strong><\/p>\n<p><strong><b>How are users adopting your latest release?<\/b><span style=\"font-weight: 400\"> &#8211; It shows a list of the latest releases of your app by version number, indicating the percentage of active users and crash-free users for each version.\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-53297 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/3.png\" alt=\"How are users adopting your latest release?\" width=\"1023\" height=\"376\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/3.png 1023w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/3-300x110.png 300w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/3-624x229.png 624w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/span><\/strong><\/p>\n<p><b>How do you acquire new users?<\/b><span style=\"font-weight: 400\"> &#8211; It shows the user acquisition sources like google, paid, google play etc. Apart from this, it also specifies the number of times the app was opened for the first time and the lifetime value (LTV) of the users who opened it.\u00a0<\/span><\/p>\n<p><strong><b>How well do you retain users?<\/b><span style=\"font-weight: 400\"> &#8211; This illustrates the retention rate (in percentage) of the app user. In this report, cohorts are defined. A Cohort is a set of users who started using your app at the same time (such as on the same day, or during the same week). Each row represents a cohort. The darker the cohort, higher the retention rate and vice-versa.<\/span><\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-53298 size-full\" src=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/4.png\" alt=\" How well do you retain users?\" width=\"1023\" height=\"374\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/4.png 1023w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/4-300x109.png 300w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/4-624x228.png 624w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/p>\n<p><b>What is your audience like?<\/b><span style=\"font-weight: 400\"> &#8211; It shows the location, device, demographics and interests of the app user. Refer to the above right side image for more information.<\/span><\/p>\n<p><strong><b>What is your platform breakdown?<\/b><span style=\"font-weight: 400\"> &#8211; It shows how many users are using your application on android and iOS device.<\/span><\/strong><\/p>\n<p><strong><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-53300 size-full alignleft\" src=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/5.png\" alt=\"What is your platform breakdown? \" width=\"521\" height=\"381\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2019\/08\/5.png 521w, \/blog\/wp-ttn-blog\/uploads\/2019\/08\/5-300x219.png 300w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/span><\/strong><\/p>\n<p><b>Inapp activity<\/b><span style=\"font-weight: 400\"> &#8211; It shows the performance of different events performed by the app user. i.e. whether the user clicked on Show more\/read more button of the app.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Different tools like Firebase, mixpanel, appsflyer etc. are available in the market to gauge the mobile marketing analytics. At TO THE NEW, we have a certified team of <\/span><a href=\"http:\/\/www.tothenew.com\/digital-marketing\/digital-analytics\"><span style=\"font-weight: 400\">mobile app analytics<\/span><\/a><span style=\"font-weight: 400\"> who can help you in tracking and measuring the different mobile data-driven metrics.\u00a0<\/span><\/p>\n<p><b>Conclusion:<\/b><\/p>\n<p><span style=\"font-weight: 400\">Promoting a new mobile app for more downloads, user engagement is a challenging task for marketers, startups and developers , but if tracked and measured properly using analytics will lead to data-driven decisions and business growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the [&hellip;]<\/p>\n","protected":false},"author":1213,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2},"categories":[2251,1964],"tags":[1397,4818,4855,4798],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/53290"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/1213"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=53290"}],"version-history":[{"count":10,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/53290\/revisions"}],"predecessor-version":[{"id":53306,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/53290\/revisions\/53306"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=53290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=53290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=53290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}