Introduction<\/b><\/p>\n
Marketing has never been easy. But the development in technology has reduced the workload. The task is still big but digitization heavily assists the marketers. Marketing Automation is one such product of the developing technologies. It is a process of using software to carry out repetitive marketing work.\u00a0<\/span><\/p>\n Marketing Automation is a valuable part of Digital Marketing. Through the Marketing Automation Platforms, companies can enable personalized digital marketing. They can easily develop effective marketing strategies for better growth.\u00a0<\/span><\/p>\n One of the techniques used in Marketing automation is Email marketing. Bringing out some interesting facts to understand how powerful email marketing is.<\/span><\/p>\n Email marketing is about sending promotional, informational, lead nurturing emails etc., to a list of contacts who have given their permission to receive email communications from you. Modern email marketing has moved away from one-size-fits-all mass mailings to focusing on consent, segmentation, and personalization. It might look like a complex task, but marketing automation does the heavy lifting for you.<\/span><\/p>\n About The Client – Invest India<\/b><\/p>\n A foreign company that aims to set up a home in India finds Invest India considerably helpful. If you are also thinking of investing or setting up a business in India, Invest India is your go-to guide. Invest India is the first point of contact for global companies whom they handhold from the day global companies start exploring India as an investment destination and at every step of the way throughout their journey in the world’s most liberal investment destination.\u00a0<\/span><\/p>\n From supporting India’s expanding start-up ecosystem to harnessing the power of innovation from India’s laboratories and bringing them to the market or identifying, developing, and deploying technologies on-ground, Invest India’s work covers the entire gamut of India’s transformational business sector.<\/span><\/p>\n We are also working with some of the initiatives of Invest India for their email marketing requests.\u00a0<\/span><\/p>\n The Ask<\/b><\/p>\n Invest India wanted to strengthen their presence\/awareness through their different sectoral newsletters to promote a direct dialogue, communicate their recent sectoral developments, investment opportunities, and engage with the stakeholders powerfully, so Invest India engaged TO THE NEW to manage their email marketing campaigns.<\/span><\/p>\n The team at TO THE NEW started working with Invest India for email marketing in March 2021 and came up with a robust email marketing strategy to reach out to their target audience, which was mainly investment stakeholders, C level executives, and every department of the government of India.<\/span><\/p>\n Solution Implemented & Impact<\/b><\/p>\n What magic did TO THE NEW do for Invest India?<\/b><\/p>\n Introduction Marketing has never been easy. But the development in technology has reduced the workload. The task is still big but digitization heavily assists the marketers. Marketing Automation is one such product of the developing technologies. It is a process of using software to carry out repetitive marketing work.\u00a0 Marketing Automation is a valuable part […]<\/p>\n","protected":false},"author":1425,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2},"categories":[1964],"tags":[4913,4912,4914,4915],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/54305"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/1425"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=54305"}],"version-history":[{"count":7,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/54305\/revisions"}],"predecessor-version":[{"id":54464,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/54305\/revisions\/54464"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=54305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=54305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=54305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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