{"id":54879,"date":"2022-04-13T00:00:58","date_gmt":"2022-04-12T18:30:58","guid":{"rendered":"https:\/\/www.tothenew.com\/blog\/?p=54879"},"modified":"2022-04-13T19:37:29","modified_gmt":"2022-04-13T14:07:29","slug":"marketplace-optimization-mpo-enabling-seo-for-enhanced-roi-sales","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/marketplace-optimization-mpo-enabling-seo-for-enhanced-roi-sales\/","title":{"rendered":"Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, almost everyone purchases from their preferred online shopping sites like <\/span><b>Amazon, Etsy, eBay<\/b><span style=\"font-weight: 400;\">, etc. Today, online shopping has become more secure than ever with a multi-layer of protection and the trust built by convenience options like \u2018Cash-on-delivery\u2019 and product exchange.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you own a business and want to sell your products constantly online, cracking the code to rank higher on your preferred marketplace is a key to success. Let&#8217;s discuss what Marketplace optimization is and how you can utilize it to optimize your product listings.<\/span><\/p>\n<h2><strong>What is Marketplace Optimization (MPO)?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Marketplace Optimization (MPO) is similar to <\/span><a href=\"https:\/\/www.tothenew.com\/digital-marketing\/search-engine-optimization\"><span style=\"font-weight: 400;\">Search Engine Optimization (SEO)<\/span><\/a><span style=\"font-weight: 400;\">, which uses a set of signals to rank sellers or their products to relevant buyers in marketplace searches. It is your product rankings on any website like the Facebook marketplace, Amazon, Etsy, eBay, etc.<\/span><\/p>\n<h3>Ranking Signals on a Marketplace<\/h3>\n<p><span style=\"font-weight: 400;\">Though no marketplace defines its ranking signals, it is believed by digital marketers that the following signals determine the product rankings on any marketplace:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews &amp; Ratings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images &amp; Videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Features\/Bullets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Category<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seller\u2019s Order Cancellation Rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seller\u2019s History &amp; Experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Available Inventory for Purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gross Sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Number of Sales on Marketplace<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order Defect Rate as a % of Gross Sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Late Shipments as a % of Total Shipments<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to the <\/span><b>SocialMediaToday\u2019s <\/b><span style=\"font-weight: 400;\">survey of 2021, consumers consider the following key elements in their shopping journey while purchasing the products at the Facebook marketplace:<\/span><\/p>\n<div id=\"attachment_54880\" style=\"width: 619px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-54880\" decoding=\"async\" loading=\"lazy\" class=\" wp-image-54880\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-300x148.png\" alt=\"Copy of Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales\" width=\"609\" height=\"301\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-300x148.png 300w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-1024x507.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-768x380.png 768w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-624x309.png 624w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog.png 1312w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><p id=\"caption-attachment-54880\" class=\"wp-caption-text\"><i><span style=\"font-weight: 400;\">Social Media Today&#8217;s Survey 2021 (Source: <\/span><\/i><a href=\"https:\/\/tinyurl.com\/2p8auat5\"><i><span style=\"font-weight: 400;\">https:\/\/tinyurl.com\/2p8auat5<\/span><\/i><\/a>)<\/p><\/div>\n<p><span style=\"font-weight: 400;\">In 2011, Google came up with its &#8220;<\/span><a href=\"https:\/\/commerce.googleblog.com\/2011\/10\/shop-with-confidence-across-web.html\"><span style=\"font-weight: 400;\">Trusted Stores<\/span><\/a><span style=\"font-weight: 400;\">&#8221; program, which utilized high-level marketplace signals from selected retailers to differentiate websites during the 2011 holiday shopping season. Since then, Google and other search engines are incorporating marketplace signals to rank websites in search engine results. This is because marketplaces use measurable performance metrics that give a correct assessment of the consumer\u2019s overall shopping experience on the marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also read, <\/span><a href=\"https:\/\/www.tothenew.com\/blog\/manual-vs-ai-powered-seo-which-right\/\"><span style=\"font-weight: 400;\">Manual Vs AI-Powered Search Engine Optimization: Which is Right for You?<\/span><\/a><\/p>\n<h2><\/h2>\n<h2><strong>Best Practices for an Effective Marketplace Optimization (MPO)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have understood the ranking signals for a product on a marketplace, let us dive deeper into some of the top tips for an effective Marketplace Optimization (MPO) campaign around these ranking signals only.<\/span><\/p>\n<ol>\n<li>\n<h3>Consistency Across Marketplace Listings<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One of the most critical aspects of MPO is first to understand the marketplace nature on which you want to own a seller account. In addition to your existing business website, there stands various online marketplaces, shopping aggregators (that allow product comparisons), social shops &amp; niche websites. And each of them has their own set of ranking algorithms, product nomenclature, etc. While there are some similarities, there are some differences as well. For example, B2B services and an <\/span><a href=\"https:\/\/www.tothenew.com\/blog\/ten-things-must-be-done-for-an-ecommerce-application\/\"><span style=\"font-weight: 400;\">app store marketplace<\/span><\/a><span style=\"font-weight: 400;\"> are there on Amazon but both are absent from Flipkart&#8217;s product offering and so their shopping experience is different.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, it is often possible for a buyer to find the same product from the same merchant\/seller on two different marketplaces with inconsistent description, pricing, and other details that trigger a buying decision. Hence, listings should be consistent.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3>Optimize Your Product Title<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A well-optimized product title will have the greatest impact on product performance on search. An ideal title will contain Product Type, Brand, Key Features, Color, Size &amp; Quantity, which would help the rankings on the marketplace and in Google SERP. The order in which these attributes are placed in a title can influence the product sales and rank dramatically.\u00a0<\/span><\/p>\n<p><em><strong>Tip<\/strong>: It will be wise to prioritize these attributes based on the search volumes<\/em><\/p>\n<div id=\"attachment_54881\" style=\"width: 528px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-54881\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-54881\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-1-300x102.png\" alt=\"Copy of Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales\" width=\"518\" height=\"177\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-1-300x102.png 300w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-1-768x261.png 768w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-1-624x212.png 624w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-1.png 1017w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><p id=\"caption-attachment-54881\" class=\"wp-caption-text\"><em>Product title &#8211; Marketplace optimization<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">In the above example, I searched for <\/span><b>\u201cSamsung galaxy m12 back cover\u201d <\/b><span style=\"font-weight: 400;\">and got 30,000 results. The search result on the left side of the above image, was ranked 2nd (immediately after Amazon\u2019s choice result), whereas the right one was ranked 17th. Can you spot the difference between the two listings?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product title on the left contains the back cover at the start after the brand name whereas in the right listing the seed keyword is almost missing in the first 60 characters of the title. The title is playing a significant role here, among other ranking signals.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3>Optimize the Product Description &amp; Bullets<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">SEO experts are familiar with the importance of content optimization. Thus all the content, whether the long\/short description or the features\/bullets, must be optimized to include relevant keywords. Search engines use the descriptions and show them in SERP snippets. If there are challenges due to thin or ambiguous content, the ranking wouldn&#8217;t be higher.<\/span><\/p>\n<p><em><strong>Tip<\/strong>: Use transactional words like buy, purchase, discount, deals, etc. in a phrase match within your content\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Below is an example of an ugly-looking product description &#8211; stuffed with keywords and is not user-friendly. This product will not rank high on the marketplace and it might get penalized by the marketplace algorithm.<\/span><\/p>\n<div id=\"attachment_54882\" style=\"width: 426px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-54882\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-54882\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-2-300x273.png\" alt=\"Copy of Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales\" width=\"416\" height=\"379\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-2-300x273.png 300w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-2-624x568.png 624w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-2.png 729w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><p id=\"caption-attachment-54882\" class=\"wp-caption-text\"><em>Optimize the product description &amp; bullets<\/em><\/p><\/div>\n<ol start=\"4\">\n<li>\n<h3>Product FAQs Optimization<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The inclusion of the Frequently Asked Questions (FAQs) in your product listing is another content-related optimization technique that has shown positive results in MPO. Providing the best answers to the questions your buyers are asking related to your product improves sales and in turn, improves your product ranking on the marketplace. Incorporating keywords into the answers contribute to the MPO value of your page.<\/span><\/p>\n<p><em><strong>Tip<\/strong>: Keep your answers short and crisp, directly coming to the point<\/em><\/p>\n<p><span style=\"font-weight: 400;\">In the below example, you can see that the seller has answered the questions asked by buyers in a short and crisp manner without going into too much detail.<\/span><\/p>\n<div id=\"attachment_54883\" style=\"width: 499px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-54883\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-54883\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-3-300x262.png\" alt=\"Copy of Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales\" width=\"489\" height=\"427\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-3-300x262.png 300w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-3-768x672.png 768w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-3-624x546.png 624w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-3.png 775w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><p id=\"caption-attachment-54883\" class=\"wp-caption-text\"><em>Product FAQs optimization<\/em><\/p><\/div>\n<ol start=\"5\">\n<li>\n<h3>Leverage the Backend Search Terms<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Have you optimized your Title, Description, Bullets &amp; FAQs with keywords and are still left with some of the target keywords? No worries. On some marketplaces, you will find a section for search terms or tags where you can add your remaining keywords related to your products. For example, you can just separate the terms with a space on Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is the summary of Amazon search terms guidelines as per sellercentral.amazon.com:<\/span><\/p>\n<div id=\"attachment_54884\" style=\"width: 426px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-54884\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-54884\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-4-300x70.png\" alt=\"Copy of Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales\" width=\"416\" height=\"97\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-4-300x70.png 300w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-4-768x178.png 768w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-4-624x145.png 624w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-4.png 975w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><p id=\"caption-attachment-54884\" class=\"wp-caption-text\"><em>Source: https:\/\/sellics.com\/blog-amazon-search-term-optimization\/<\/em><\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t exceed the 249 character limit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use only relevant search terms and key phrases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cover all possible keywords but avoid repetition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use hyphens to match different spelling variants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t use the \u2018platinum keywords\u2019 field for words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid brand names, irrelevant, and \u2018filler\u2019 words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t include product names, ASINs, or UPC codes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Separate keywords with spaces instead of commas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other punctuation marks should also be omitted<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Never use offensive vocabulary or false claims<br \/>\n<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li>\n<h3>Product Reviews<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This is my favorite part where you almost have negligible control yet a very productive technique to boost your product rankings. If sales are king in Marketplace optimization, then reviews are queen. Reviews increase trust and greatly enhance the buying decisions of a consumer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days when one could populate fake reviews on their products. Marketplaces like Amazon, eBay, etc. have been severely dealing with fake reviews and allow verified reviews only after the successful product purchase.<\/span><\/p>\n<div id=\"attachment_54885\" style=\"width: 461px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-54885\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-54885\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-5-300x273.png\" alt=\"Copy of Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales\" width=\"451\" height=\"411\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-5-300x273.png 300w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-5-624x568.png 624w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-5.png 709w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><p id=\"caption-attachment-54885\" class=\"wp-caption-text\"><em>Product reviews on Marketplace<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">The first step to leverage this section is to get an email feedback sequence that will help you to communicate with buyers through the buyer-seller messaging service. There are various tools available in the market e.g. <\/span><b>Sales Backer<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Feedback Genius<\/b><span style=\"font-weight: 400;\"> for Amazon. Using these tools, you can send customized emails to your buyers to develop a customer relationship and ask for honest reviews and feedback.<\/span><\/p>\n<p><em><strong>Tip<\/strong>: Try to respond to customer reviews even if their shopping experience was not good<\/em><\/p>\n<ol start=\"7\">\n<li>\n<h3>Be Genuine with Images &amp; Videos<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Your customers will trust your brand more once they can see how your product looks. In the user-behavior driven market, what\u2019s better than to show your real side to your customers. Many merchants often mistake adding heavily edited or photoshopped images of their products. As a result, many buyers complain that the product they received is not the same as shown on the marketplace. You don\u2019t want to ruin your hard-earned brand reputation and word of mouth spreads like wildfire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers want to check out the authentic images and videos of the product to get an idea of what they expect from the product. Remember, the more time a user spends on your listing, the higher the ranking will be of your products.\u00a0<\/span><\/p>\n<p><em><strong>Tip<\/strong>: Adding images &amp; videos from different angles is your bonus point<\/em><\/p>\n<ol start=\"8\">\n<li>\n<h3>Feature Your Listing<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The best and easiest way to generate quick leads from marketplaces is to feature your product listing. You just have to spend a certain amount and your products will automatically appear on the top of your desired search query as \u2018Sponsored\u2019 or \u2018Featured\u2019. This way you can expect a substantial increase in your conversions.<\/span><\/p>\n<div id=\"attachment_54886\" style=\"width: 355px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-54886\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-54886\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-6-257x300.png\" alt=\"Copy of Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI\/Sales\" width=\"345\" height=\"403\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-6-257x300.png 257w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/To-the-new-blog-6.png 472w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><p id=\"caption-attachment-54886\" class=\"wp-caption-text\"><em>Sponsored products on Amazon Marketplace<\/em><\/p><\/div>\n<p><span style=\"font-weight: 400;\">However, if you are short on budget and not willing to spend on featured listings, then the optimization steps discussed above will help you to achieve better rankings organically in due time duration. Also, be as much active on your listing as possible as marketplaces love the recency and latest updates in the products.<\/span><\/p>\n<h2><\/h2>\n<h2><strong>Which one is better, Marketplace SEO or Google Ads?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Marketplace SEO is always better because it is based on your effort and not just paying to be placed higher. SEO is like a billboard online, once it is up it keeps generating clicks and impressions without paying for each click. The problem is SEO takes time and is not something that will show results overnight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at Marketplace SEO vs. Google Ads to see how these strategies compare:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-54895 aligncenter\" src=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/Screenshot-2022-04-13-193648-300x183.png\" alt=\"\" width=\"410\" height=\"250\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2022\/04\/Screenshot-2022-04-13-193648-300x183.png 300w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/Screenshot-2022-04-13-193648-1024x626.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/Screenshot-2022-04-13-193648-768x469.png 768w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/Screenshot-2022-04-13-193648-624x381.png 624w, \/blog\/wp-ttn-blog\/uploads\/2022\/04\/Screenshot-2022-04-13-193648.png 1072w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To sum up, Marketplace optimization (MPO) can prove to be a powerful tool to achieve your business goals on these online marketplaces. Yet, this technique doesn\u2019t get nearly as much attention as it deserves. This can be understood by the fact that not many <\/span><a href=\"https:\/\/www.tothenew.com\/digital-marketing\"><span style=\"font-weight: 400;\">digital marketing companies<\/span><\/a><span style=\"font-weight: 400;\"> and agencies focus on this optimization technique as much as they focus on other services like SEO, PPC, or SMO. And they are not to be blamed for this as there is no demand in the market simply because most of the online sellers are not even aware that their seller accounts and products can be optimized just like a typical website to rank higher on the given marketplace.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Loved the blog? Do leave your comments and feedback below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping sites like [&hellip;]<\/p>\n","protected":false},"author":1443,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":197},"categories":[4837,4925,1964,1814,1953],"tags":[1168,2838,4960,4958,4959,404,2214,2060,4829],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/54879"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/1443"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=54879"}],"version-history":[{"count":7,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/54879\/revisions"}],"predecessor-version":[{"id":54896,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/54879\/revisions\/54896"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=54879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=54879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=54879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}