{"id":58545,"date":"2023-09-18T07:25:57","date_gmt":"2023-09-18T01:55:57","guid":{"rendered":"https:\/\/www.tothenew.com\/blog\/?p=58545"},"modified":"2023-10-03T07:35:22","modified_gmt":"2023-10-03T02:05:22","slug":"mastering-dynamic-pre-rendering-elevating-seo-and-user-experience-with-prerender-io","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/mastering-dynamic-pre-rendering-elevating-seo-and-user-experience-with-prerender-io\/","title":{"rendered":"Mastering Dynamic Pre-rendering: Elevating SEO and User Experience with prerender.io"},"content":{"rendered":"

This solution tackles the challenges of Client-Side Rendering (CSR), boosting both SEO performance and user experiences using dynamic pre-rendering with prerender.io. Learn how to set up and optimize this approach, improving SEO rankings and speeding up browser rendering for your website.<\/span><\/p>\n

What is Client Side Rendering(CSR)?<\/b><\/h2>\n

When a user makes a request to a domain or URL of any application from their browser, it sends a request to the server, which in turn sends the bare HTML markup and any JS bundle\/files required for rendering the web pages to the browser.<\/span><\/p>\n

Now, Javascript runs on the client device(browser) to render the web pages. So basically, it all happens at runtime on the client machine itself. All working hunky dory and perfectly. However, a major issue a CSR application creates is bad SEO scores, as when different crawlers or bots try to crawl or read the data, they only get the bare HTML file and some of the metadata.<\/span><\/p>\n

What Is Server Side Rendering(SSR)?<\/b><\/h2>\n

As opposed to CSR, Server-side rendering (SSR) renders a web page on the server rather than on the browser.\u00a0 The user will get a fully rendered HTML page that will have all the necessary information without waiting to load JS, CSS, and other assets.<\/span><\/p>\n

Pre-rendering or SSR generates static HTML snapshots of your pages, which are then served to bots and users<\/span>.<\/span><\/p>\n

So, when a user requests a page from a browser, a fully rendered page is served for viewing and interactions; it solves major issues like bad SEO scores and slow rendering experience of CSR applications and SPA\u2019s (Single page applications).<\/span><\/p>\n

Dynamic Pre-rendering <\/b>–<\/b><\/h2>\n

When any browser sends a request for a web page to our server, it serves the pre-rendered HTML along with the JS for further executions and interactions on the client side. However, in the case of SEO, when a crawler or bot sends the request, it only receives the pre-rendered HTML data without the JS bundle. JS is not required for the bot as it doesn’t have any content for users.<\/span><\/p>\n

This will make your SPA or CSR applications serve the pre-rendered data for both browsers and for bots.<\/span><\/p>\n

How to pre-render your website?<\/b><\/h2>\n

For pre-rendering your application, there are a few ways available – <\/span><\/p>\n

1. Static Site Generation (SSG)<\/b><\/h3>\n

In this approach, a series of pages and content transforms into production-ready static HTML files at build time. These are basically provided inbuilt into frameworks and tools like Gatsby, next.js, Hugo etc Using these frameworks makes it easy to implement and develop websites using SSG.<\/span><\/p>\n

2. Pre-rendering Services<\/b><\/h3>\n

In this, we have some online services that provide pre-rendering to applications that don\u2019t have an inbuilt pre-rendering functionality eg. <\/span>prerender.io<\/span><\/a>.<\/span><\/p>\n

Here, we will be looking into one of the pre-rendering services \u2018prerender.io\u2019 to achieve dynamic pre-rendering.<\/span><\/p>\n

Prerender.io <\/b>–\u00a0<\/b><\/h2>\n

We will be using the prerender.io server and middleware, making minor changes to enable pre-rendering for both browsers and bots. Additionally, we will ensure that no script tags are removed when a request comes from a browser.<\/span><\/p>\n

Prerender.io is just one of many options for achieving pre-rendering. One can look into other options as well.<\/span><\/p>\n

Execution-<\/b><\/h2>\n
    \n
  1. Setup the pre-render server using prerender.io\u00a0<\/b><\/li>\n<\/ol>\n

    \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>https:\/\/github.com\/prerender\/prerender<\/span><\/a><\/p>\n