{"id":69096,"date":"2024-12-25T12:03:04","date_gmt":"2024-12-25T06:33:04","guid":{"rendered":"https:\/\/www.tothenew.com\/blog\/?p=69096"},"modified":"2024-12-29T17:37:16","modified_gmt":"2024-12-29T12:07:16","slug":"building-unified-customer-profiles-aep-and-websdk-integration-for-enhanced-insights","status":"publish","type":"post","link":"https:\/\/www.tothenew.com\/blog\/building-unified-customer-profiles-aep-and-websdk-integration-for-enhanced-insights\/","title":{"rendered":"Building Unified Customer Profiles: AEP and WebSDK Integration for Enhanced Insights"},"content":{"rendered":"<p>Imagine having such a deep understanding of your customers that you can anticipate their needs and offer personalized experiences in real-time. It sounds like a marketer&#8217;s dream, doesn\u2019t it? With the integration of <a href=\"https:\/\/www.tothenew.com\/adobe-experience-platform\">Adobe Experience Platform (AEP)<\/a> and Adobe Launch WebSDK, this dream can become a reality. In this guide, we&#8217;ll explore how this powerful combination can transform the way you engage with your customers.<\/p>\n<h3>The Big Picture: Why do unified customer profiles matter?<\/h3>\n<p>Let\u2019s paint a scenario: you run a growing <a href=\"https:\/\/www.tothenew.com\/industries\/ecommerce\">e-commerce<\/a> business, and customers interact with you in multiple ways\u2014browsing your website, adding items to their carts, and sometimes making purchases. But there\u2019s so much more to the story! How do you connect these interactions with their history in your CRM system? How do you know what they\u2019re likely to do next?<\/p>\n<p>This is where unified customer profiles come in. By aggregating data from different sources, you create a single, comprehensive view of your customers, unlocking insights that let you:<\/p>\n<ul>\n<li><strong>Understand customer behavior holistically:<\/strong> See what makes your customers tick by connecting their actions across multiple touchpoints.<\/li>\n<li><strong>Deliver highly personalized experiences:<\/strong> When you know what your customers want, you can provide them with offers they simply can\u2019t resist.<\/li>\n<li><strong>Make smarter decisions:<\/strong> With all your data in one place, you can make decisions based on facts rather than guesses.<\/li>\n<li><strong>Act in real-time:<\/strong> Instead of playing catch-up, respond to customer needs immediately\u2014for example, by sending a timely discount on abandoned cart items.<\/li>\n<\/ul>\n<p>So, ready to get started? Let\u2019s break down the process.<\/p>\n<h3>Setting up WebSDK in Adobe launch<\/h3>\n<p>Now that we\u2019ve explored the benefits of creating unified customer profiles using Adobe Experience Platform (AEP) and integrating it with Adobe launch WebSDK, it\u2019s time to dive into the process. Let\u2019s start by outlining the key steps in setting up this powerful integration.<\/p>\n<p>We have divided the steps into two categories: AEP Changes and Adobe Launch WebSDK Changes.<\/p>\n<h4>AEP Changes: Creating Schema and Dataset<\/h4>\n<p><strong>Step 1<\/strong>: Create Schema<\/p>\n<ul>\n<li>Create a schema (e.g., Tutorial Schema)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69100 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/1-1024x384.png\" alt=\"Create schema\" width=\"625\" height=\"234\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/1-1024x384.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/1-300x113.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/1-768x288.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/1-1536x576.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/1-624x234.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/1.png 1887w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00a0Choose <strong>Schema Type<\/strong> and select <strong>Experience Events<\/strong> as the schema class.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69104 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/2-1024x484.png\" alt=\"select schema type\" width=\"625\" height=\"295\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/2-1024x484.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/2-300x142.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/2-768x363.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/2-1536x726.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/2-624x295.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/2.png 1554w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Click<strong> &#8216;Next&#8217;<\/strong> and provide a name and description.<\/li>\n<li>Click<strong> Save.<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69107 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/3-1024x506.png\" alt=\"provide name and description\" width=\"625\" height=\"309\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/3-1024x506.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/3-300x148.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/3-768x380.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/3-624x308.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/3.png 1398w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69110 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/4-1024x507.png\" alt=\"Click finish\" width=\"625\" height=\"309\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/4-1024x507.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/4-300x149.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/4-768x380.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/4-1536x761.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/4-624x309.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/4.png 1561w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Select the Field Group by clicking the<strong> &#8216;Add&#8217;<\/strong> button.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-69112 size-large aligncenter\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/5-1024x504.png\" alt=\"add\" width=\"625\" height=\"308\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/5-1024x504.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/5-300x148.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/5-768x378.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/5-1536x756.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/5-624x307.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/5.png 1572w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Choose a pre-built <strong>\u201cAdobe Analytics\u201d<\/strong> field group.<\/li>\n<li>Click the<strong> \u2018Save\u2019<\/strong> button.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69113 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/6-1024x525.png\" alt=\"ff\" width=\"625\" height=\"320\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/6-1024x525.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/6-300x154.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/6-768x394.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/6-1536x787.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/6-624x320.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/6.png 1576w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2:<\/strong> Configure a Dataset<\/p>\n<ul>\n<li>Create a dataset (e.g., Tutorial Schema Dataset).<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69114 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/7-1024x220.png\" alt=\"d\" width=\"625\" height=\"134\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/7-1024x220.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/7-300x64.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/7-768x165.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/7-1536x330.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/7-624x134.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/7.png 1891w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<ul>\n<li>Choose a method (e.g., create a dataset from the schema).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-69115 size-medium aligncenter\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/8-300x153.png\" alt=\"f\" width=\"300\" height=\"153\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/8-300x153.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/8-768x392.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/8-624x319.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/8.png 1003w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ul>\n<li>Select the schema you created.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-69116 size-large aligncenter\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/9-1024x353.png\" alt=\"c\" width=\"625\" height=\"215\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/9-1024x353.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/9-300x103.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/9-768x265.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/9-1536x529.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/9-624x215.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/9.png 1919w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Add a name and description, then click <strong>&#8216;Finish&#8217;<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69117 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/10-1024x327.png\" alt=\"d\" width=\"625\" height=\"200\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/10-1024x327.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/10-300x96.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/10-768x245.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/10-1536x490.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/10-624x199.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/10.png 1898w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Launch WebSDK Changes: Creating launch Property and Datastream<\/h3>\n<p><strong>Step 1<\/strong><\/p>\n<ul>\n<li>Create a launch property (e.g., Tutorial Launch Property).<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69119 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/11-1024x306.png\" alt=\"d\" width=\"625\" height=\"187\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/11-1024x306.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/11-300x90.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/11-768x229.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/11-1536x459.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/11-624x186.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/11.png 1891w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p><strong>Step 2<\/strong><\/p>\n<ul>\n<li>From the left navigation bar, create a data stream (e.g., Web &#8211; Tutorial DataStream).<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69120 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/12-1024x219.png\" alt=\"d\" width=\"625\" height=\"134\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/12-1024x219.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/12-300x64.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/12-768x165.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/12-1536x329.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/12-624x134.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/12.png 1900w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Provide a name and description, and select the schema you created.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69137 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/name-1024x572.png\" alt=\"d\" width=\"625\" height=\"349\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/name-1024x572.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/name-300x168.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/name-768x429.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/name-624x349.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/name.png 1308w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Click<strong> &#8216;Save&#8217;.<\/strong><\/li>\n<li>Add a service by selecting <a href=\"https:\/\/www.tothenew.com\/adobe-experience-platform\">AEP<\/a> as the service and linking the dataset.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69138 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/13-1024x489.png\" alt=\"d\" width=\"625\" height=\"298\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/13-1024x489.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/13-300x143.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/13-768x367.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/13-624x298.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/13.png 1399w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Click <strong>&#8220;Save&#8221;<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69139 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/service-1024x649.png\" alt=\"d\" width=\"625\" height=\"396\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/service-1024x649.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/service-300x190.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/service-768x487.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/service-624x396.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/service.png 1303w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Launch WebSDK Changes: Setup WebSDK Extension and Create Launch Rule<\/h3>\n<p><strong>Step 1:<\/strong><\/p>\n<ul>\n<li>Select the data stream in the WebSDK extension at launch.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69140 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/14-1024x439.png\" alt=\"d\" width=\"625\" height=\"268\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/14-1024x439.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/14-300x129.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/14-768x329.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/14-1536x658.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/14-624x267.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/14.png 1545w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2:<\/strong><\/p>\n<ul>\n<li>Go to Adobe Launch and create rules for data collection.<\/li>\n<li>Add a rule in Adobe Launch and configure its name, event (where the rule will fire), conditions (if any), and actions.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69142 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/15-1-1024x456.png\" alt=\"d\" width=\"625\" height=\"278\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/15-1-1024x456.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/15-1-300x133.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/15-1-768x342.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/15-1-624x278.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/15-1.png 1524w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69143 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/16-1024x502.png\" alt=\"d\" width=\"625\" height=\"306\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/16-1024x502.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/16-300x147.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/16-768x376.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/16-1536x753.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/16-624x306.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/16.png 1585w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 3:<\/strong><\/p>\n<ul>\n<li>In actions, select Adobe Experience Web SDK extension and choose &#8216;Send Event&#8217; as the action type.<\/li>\n<li>In the rule, select the type of click and map XDM data elements.<\/li>\n<li>Create a new data element, provide a name, and select Adobe Experience Platform Web SDK.<\/li>\n<li>Assign values to traffic variables, conversion variables, and success events, mapping them to the schema.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69144 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/map-1024x500.png\" alt=\"d\" width=\"625\" height=\"305\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/map-1024x500.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/map-300x147.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/map-768x375.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/map-1536x751.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/map-624x305.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/map.png 1600w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Validating the Data in <a href=\"https:\/\/www.tothenew.com\/adobe-experience-platform\">AEP<\/a><\/h3>\n<p><strong>Step 1:<\/strong><\/p>\n<p>On the AEP platform select Dataset from the left rail:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69145 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/dataset-1024x680.png\" alt=\"d\" width=\"625\" height=\"415\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/dataset-1024x680.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/dataset-300x199.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/dataset-768x510.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/dataset-624x415.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/dataset.png 1383w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2:<\/strong><\/p>\n<ul>\n<li>Select the dataset that you created.<\/li>\n<li>Click on Preview dataset.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69146 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/17-1024x398.png\" alt=\"d\" width=\"625\" height=\"243\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/17-1024x398.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/17-300x116.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/17-768x298.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/17-1536x596.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/17-624x242.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/17.png 1919w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>The data comes as follows-<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69147 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/18-1024x537.png\" alt=\"d\" width=\"625\" height=\"328\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/18-1024x537.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/18-300x157.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/18-768x403.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/18-624x327.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/18.png 1494w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Enabling Schema and Dataset for profile<\/h3>\n<p><strong>Step 1:<\/strong><\/p>\n<ul>\n<li>Ensure both the schema and dataset are enabled for profiles.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69148 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/20-1024x544.png\" alt=\"d\" width=\"625\" height=\"332\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/20-1024x544.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/20-300x159.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/20-768x408.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/20-1536x815.png 1536w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/20-624x331.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/20.png 1539w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2:<\/strong><\/p>\n<ul>\n<li>Enable the schema for profiles and set eVar1 as the primary identity with customerID as the namespace.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69149 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/21-1024x576.png\" alt=\"d\" width=\"625\" height=\"352\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/21-1024x576.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/21-300x169.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/21-768x432.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/21-624x351.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/21.png 1524w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Once customers log in, their interactions flow seamlessly into their unified profile, enriched with CRM data.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-69150 size-large\" src=\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2024\/12\/profile-1024x719.png\" alt=\"d\" width=\"625\" height=\"439\" srcset=\"\/blog\/wp-ttn-blog\/uploads\/2024\/12\/profile-1024x719.png 1024w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/profile-300x211.png 300w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/profile-768x539.png 768w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/profile-624x438.png 624w, \/blog\/wp-ttn-blog\/uploads\/2024\/12\/profile.png 1197w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Why is this integration a Game-Changer?<\/h3>\n<p>Imagine not only knowing what your customers are doing but also understanding why they are doing it. With AEP and WebSDK, you can turn these insights into powerful actions:<\/p>\n<ul>\n<li>Send hyper-relevant emails at precisely the right moment.<\/li>\n<li>Retarget customers with ads that truly resonate.<\/li>\n<li>Design loyalty programs that genuinely reward and deeply engage your audience.<\/li>\n<\/ul>\n<p>Remember, the tools are powerful, but the real magic happens when you combine them with your creativity and strategic vision. Ready to take your customer experience to the next level? The time to act is now!<\/p>\n<p><a href=\"https:\/\/www.tothenew.com\">TO THE NEW<\/a> is recognized as an Adobe Specialized Partner for its AEM capabilities. We go beyond traditional boundaries to empower organizations with transformative digital experiences, providing a unified suite of cloud services across analytics, advertising, commerce, and marketing.<a href=\"https:\/\/www.tothenew.com\/contact-us\"> Reach out<\/a> to us today and formulate effective strategies to maximize customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine having such a deep understanding of your customers that you can anticipate their needs and offer personalized experiences in real-time. It sounds like a marketer&#8217;s dream, doesn\u2019t it? With the integration of Adobe Experience Platform (AEP) and Adobe Launch WebSDK, this dream can become a reality. In this guide, we&#8217;ll explore how this powerful [&hellip;]<\/p>\n","protected":false},"author":1947,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":210},"categories":[5868],"tags":[6947,6946,4942,4943,6944,6681],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/69096"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/1947"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=69096"}],"version-history":[{"count":24,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/69096\/revisions"}],"predecessor-version":[{"id":69228,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/69096\/revisions\/69228"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=69096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=69096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=69096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}