Steps to track data using App Measurement Extension<\/h3>\n\n- You need to configure Adobe Analytics Extension. Mention the report suites, global variables, OOTB link tracking etc.\n
\n- Adobe Documentation:<\/strong> https:\/\/experienceleague.adobe.com\/en\/docs\/experience-platform\/tags\/extensions\/client\/analytics\/overview<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
![\"App](\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2026\/06\/App-Measurement-Extension-1-1024x677.png\")
<\/p>\n
\n- You then need to create a rule to populate the variables and select the appropriate event and condition as done in any implementation.<\/li>\n<\/ul>\n\n
![\"Launch](\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2026\/06\/Launch-Rule-1024x497.png\")
<\/p>\n<\/div>\n
\n- Under actions, select Adobe Analytics as the extension and Set Variable as the action type and populate the eVar, prop, events and other data points as per the event.<\/li>\n<\/ul>\n
![\"Variable](\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2026\/06\/Variable-Setting-App-Measurement-1024x648.png\")
<\/p>\n
\n- Sending the Data to Adobe Servers. Under actions, select Adobe Analytics as the extension and Send Beacon as the action type<\/li>\n<\/ul>\n
AppMeasurement.js provides two core methods for sending data to Adobe Analytics: s.t() and s.tl().<\/p>\n
\n- \n
\n- s.t() – Page View Tracking<\/strong>\n
\n- The s.t() method is used to fire a page view hit. When called, it sends all of the currently set s variables to Adobe Analytics and registers the hit as a page view.<\/li>\n
- Key characteristics of s.t():\n
\n- Increments the Page View metric in Adobe Analytics reports<\/li>\n
- Resets most variables after the call is made (unless persistence is configured)<\/li>\n
- Should be called once per logical page load or virtual page view
![\"Send](\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2026\/06\/Send-Becon-s.t-1024x329.png\")
<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n- \n
\n- s.tl() – Link Tracking<\/strong>\n
\n- The s.tl() method is used to fire a link tracking hit – sometimes also called a custom link hit. Unlike s.t(), a call to s.tl() does not increment the Page View metric. Instead, it records a custom interaction event.<\/li>\n
- The signature of s.tl() is:\n
\n- s.tl(linkObject, linkType, linkName);<\/li>\n
- The parameters are:\n
\n- linkObject: The HTML element that was interacted with (or true to suppress the default 500ms delay)<\/li>\n
- linkType: A string indicating the type of link – ‘o’ for custom link, ‘d’ for download link, ‘e’ for exit link<\/li>\n
- linkName: A descriptive name for the link interaction, used in Adobe Analytics reports<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n
- Key characteristics of s.tl():\n
\n- Does not increment the Page View metric<\/li>\n
- Used for tracking button clicks, form submissions, video interactions, scroll depth, and any other non-page-view interaction
\n![\"Send](\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2026\/06\/Send-Becon-s.tl_-1024x371.png\")
<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n- Clear Variable is used to clear the s<\/strong> object so that the data is not incorrectly passed in next event.<\/li>\n<\/ul>\n\n
![\"Adobe](\"https:\/\/www.tothenew.com\/blog\/wp-ttn-blog\/uploads\/2026\/06\/Adobe-Analytcis-Clear-Variable-1024x305.png\")
<\/p>\n<\/div>\n
Conclusion<\/h2>\n
AppMeasurement.js became the standard for Adobe Analytics since it provided a direct and simple method for sending data into Adobe Analytics report suites. It provides maturity and stability since it has been developed over time and is battle-tested in large-scale production applications.<\/p>\n
It is considered a legacy approach.js is still fully supported by Adobe and remains a viable option, particularly for businesses that are not yet ready to switch to the Adobe Experience Platform Web SDK.<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduction AppMeasurement.js is Adobe’s original JavaScript library for client-side Adobe Analytics tracking. It has been the backbone of Adobe Analytics implementations for well over a decade and remains widely deployed across enterprise websites and applications today. This article will cover step by step guide to implement analytics tracking using Adobe Launch (Tags) and AppMeasurement.js library. […]<\/p>\n","protected":false},"author":2287,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":7},"categories":[5868],"tags":[1522,5409,1397,8634,8635,4955,8639],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/80033"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/2287"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=80033"}],"version-history":[{"count":6,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/80033\/revisions"}],"predecessor-version":[{"id":80386,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/80033\/revisions\/80386"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=80033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=80033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=80033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- Adobe Documentation:<\/strong> https:\/\/experienceleague.adobe.com\/en\/docs\/experience-platform\/tags\/extensions\/client\/analytics\/overview<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/p>\n
- \n
- You then need to create a rule to populate the variables and select the appropriate event and condition as done in any implementation.<\/li>\n<\/ul>\n\n<\/p>\n<\/div>\n
- \n
- Under actions, select Adobe Analytics as the extension and Set Variable as the action type and populate the eVar, prop, events and other data points as per the event.<\/li>\n<\/ul>\n<\/p>\n
- \n
- Sending the Data to Adobe Servers. Under actions, select Adobe Analytics as the extension and Send Beacon as the action type<\/li>\n<\/ul>\n
AppMeasurement.js provides two core methods for sending data to Adobe Analytics: s.t() and s.tl().<\/p>\n
- \n
- \n
- \n
- s.t() – Page View Tracking<\/strong>\n
- \n
- The s.t() method is used to fire a page view hit. When called, it sends all of the currently set s variables to Adobe Analytics and registers the hit as a page view.<\/li>\n
- Key characteristics of s.t():\n
- \n
- Increments the Page View metric in Adobe Analytics reports<\/li>\n
- Resets most variables after the call is made (unless persistence is configured)<\/li>\n
- Should be called once per logical page load or virtual page view<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
- \n
- \n
- \n
- s.tl() – Link Tracking<\/strong>\n
- \n
- The s.tl() method is used to fire a link tracking hit – sometimes also called a custom link hit. Unlike s.t(), a call to s.tl() does not increment the Page View metric. Instead, it records a custom interaction event.<\/li>\n
- The signature of s.tl() is:\n
- \n
- s.tl(linkObject, linkType, linkName);<\/li>\n
- The parameters are:\n
- \n
- linkObject: The HTML element that was interacted with (or true to suppress the default 500ms delay)<\/li>\n
- linkType: A string indicating the type of link – ‘o’ for custom link, ‘d’ for download link, ‘e’ for exit link<\/li>\n
- linkName: A descriptive name for the link interaction, used in Adobe Analytics reports<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n
- Key characteristics of s.tl():\n
- \n
- Does not increment the Page View metric<\/li>\n
- Used for tracking button clicks, form submissions, video interactions, scroll depth, and any other non-page-view interaction
\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n- \n
- Clear Variable is used to clear the s<\/strong> object so that the data is not incorrectly passed in next event.<\/li>\n<\/ul>\n\n<\/p>\n<\/div>\n
Conclusion<\/h2>\n
AppMeasurement.js became the standard for Adobe Analytics since it provided a direct and simple method for sending data into Adobe Analytics report suites. It provides maturity and stability since it has been developed over time and is battle-tested in large-scale production applications.<\/p>\n
It is considered a legacy approach.js is still fully supported by Adobe and remains a viable option, particularly for businesses that are not yet ready to switch to the Adobe Experience Platform Web SDK.<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduction AppMeasurement.js is Adobe’s original JavaScript library for client-side Adobe Analytics tracking. It has been the backbone of Adobe Analytics implementations for well over a decade and remains widely deployed across enterprise websites and applications today. This article will cover step by step guide to implement analytics tracking using Adobe Launch (Tags) and AppMeasurement.js library. […]<\/p>\n","protected":false},"author":2287,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":7},"categories":[5868],"tags":[1522,5409,1397,8634,8635,4955,8639],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/80033"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/2287"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/comments?post=80033"}],"version-history":[{"count":6,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/80033\/revisions"}],"predecessor-version":[{"id":80386,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/posts\/80033\/revisions\/80386"}],"wp:attachment":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/media?parent=80033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/categories?post=80033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/tags?post=80033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Clear Variable is used to clear the s<\/strong> object so that the data is not incorrectly passed in next event.<\/li>\n<\/ul>\n
- s.tl() – Link Tracking<\/strong>\n
- \n
- s.t() – Page View Tracking<\/strong>\n
- \n
- Sending the Data to Adobe Servers. Under actions, select Adobe Analytics as the extension and Send Beacon as the action type<\/li>\n<\/ul>\n
- Under actions, select Adobe Analytics as the extension and Set Variable as the action type and populate the eVar, prop, events and other data points as per the event.<\/li>\n<\/ul>\n
- You then need to create a rule to populate the variables and select the appropriate event and condition as done in any implementation.<\/li>\n<\/ul>\n