{"id":1362,"name":"Arpit Varshney","url":"","description":"\ud835\uddda\ud835\uddf2\ud835\uddfb \ud835\uddd4\ud835\udddc & \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf6\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2 \ud835\uddd6\ud835\uddf9\ud835\uddfc\ud835\ude02\ud835\uddf1 \ud835\uddd4\ud835\uddff\ud835\uddf0\ud835\uddf5\ud835\uddf6\ud835\ude01\ud835\uddf2\ud835\uddf0\ud835\ude01 with 11+ years of experience building enterprise scale digital experiences, personalization platforms, and intelligent automation solutions.\r\n\r\n\ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\uddd6\ud835\uddf2\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\uddf3\ud835\uddf6\ud835\uddf2\ud835\uddf1 \ud835\udde0\ud835\uddee\ud835\ude00\ud835\ude01\ud835\uddf2\ud835\uddff \u2013 \ud835\uddd4\ud835\uddd8\ud835\udde0 \ud835\udde6\ud835\uddf6\ud835\ude01\ud835\uddf2\ud835\ude00 \ud835\uddd4\ud835\uddff\ud835\uddf0\ud835\uddf5\ud835\uddf6\ud835\ude01\ud835\uddf2\ud835\uddf0\ud835\ude01 | \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\uddd6\ud835\uddf2\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\uddf3\ud835\uddf6\ud835\uddf2\ud835\uddf1 \ud835\udde7\ud835\uddee\ud835\uddff\ud835\uddf4\ud835\uddf2\ud835\ude01 \ud835\uddd4\ud835\uddff\ud835\uddf0\ud835\uddf5\ud835\uddf6\ud835\ude01\ud835\uddf2\ud835\uddf0\ud835\ude01 | \ud835\uddda\ud835\uddfc\ud835\uddfc\ud835\uddf4\ud835\uddf9\ud835\uddf2 \ud835\uddda\ud835\uddf2\ud835\uddfb \ud835\uddd4\ud835\udddc \ud835\uddd6\ud835\uddf2\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\uddf3\ud835\uddf6\ud835\uddf2\ud835\uddf1\r\n\r\nI specialize in designing scalable MarTech ecosystems using \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf6\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2 \ud835\uddd6\ud835\uddf9\ud835\uddfc\ud835\ude02\ud835\uddf1, helping organizations deliver personalized, data driven customer experiences across web, mobile, and cross channel platforms.\r\n\r\n\ud835\uddd6\ud835\uddfc\ud835\uddff\ud835\uddf2 \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\ude01\ud835\uddf6\ud835\ude00\ud835\uddf2\r\n\u2022 \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf6\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2 \ud835\udde0\ud835\uddee\ud835\uddfb\ud835\uddee\ud835\uddf4\ud835\uddf2\ud835\uddff (\ud835\uddd4\ud835\uddd8\ud835\udde0) :: Author, Publish, Dispatcher, OSGi, HTL\/Sightly, Sling, reusable component architecture, workflow automation\r\n\u2022 \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\uddd8\ud835\ude05\ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf6\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf2 \ud835\udde3\ud835\uddf9\ud835\uddee\ud835\ude01\ud835\uddf3\ud835\uddfc\ud835\uddff\ud835\uddfa (\ud835\uddd4\ud835\uddd8\ud835\udde3) :: schemas, RTCDP, audience segmentation, activation, identity resolution, data governance\r\n\u2022 \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\udddd\ud835\uddfc\ud835\ude02\ud835\uddff\ud835\uddfb\ud835\uddf2\ud835\ude06 \ud835\udde2\ud835\uddfd\ud835\ude01\ud835\uddf6\ud835\uddfa\ud835\uddf6\ud835\ude07\ud835\uddf2\ud835\uddff (\ud835\uddd4\ud835\udddd\ud835\udde2) :: cross channel journeys, push\/email enablement, campaign orchestration, environment setup\r\n\u2022 \ud835\uddd4\ud835\uddf1\ud835\uddfc\ud835\uddef\ud835\uddf2 \ud835\udde7\ud835\uddee\ud835\uddff\ud835\uddf4\ud835\uddf2\ud835\ude01 :: A\/B testing, XT, multivariate optimization, mboxes, profile scripts, personalization strategies","link":"https:\/\/www.tothenew.com\/blog\/author\/arpit-varshney\/","slug":"arpit-varshney","avatar_urls":{"24":"https:\/\/newersworld-sf-static.tothenew.net\/prod\/profilePicFolder\/6fcd09eb-0793-48c9-aaa7-ecaad4e9aea7_Arpit-Varshney-Profile-Pitcure.jpeg","48":"https:\/\/newersworld-sf-static.tothenew.net\/prod\/profilePicFolder\/6fcd09eb-0793-48c9-aaa7-ecaad4e9aea7_Arpit-Varshney-Profile-Pitcure.jpeg","96":"https:\/\/newersworld-sf-static.tothenew.net\/prod\/profilePicFolder\/6fcd09eb-0793-48c9-aaa7-ecaad4e9aea7_Arpit-Varshney-Profile-Pitcure.jpeg"},"meta":[],"mpp_avatar":{"errors":{"mpp_no_profile_picture":["Profile picture not found."]},"error_data":{"mpp_no_profile_picture":{"status":404}}},"_links":{"self":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users\/1362"}],"collection":[{"href":"https:\/\/www.tothenew.com\/blog\/wp-json\/wp\/v2\/users"}]}}