Senior Manager - Digital Marketing
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8-12 YearsNOIDAPost Graduation

Responsibilities:

  • You will lead a team of content marketers and will be responsible for mentoring, managing and training them

  • Collaborate with various functions to deliver a content marketing strategy

  • Conceive, create, distribute and promote various marketing resources after understanding the customer buying cycle, various customer segments and pain areas of sales team

  • Repurposing and creating marketing assets which are shareable and downloadable

  • Content writing - Produce downloadable and shareable content (focussed on Technology) in terms of whitepapers, ebooks, articles etc. 

  • Accountable for social media marketing and using social channels to generate leads

  • Accountable for maintaining the company website - writing, editing, and proofreading site content, work closely with the technical team to maintain the site, responsible for new features development and getting website bugs/content errors fixed

  • This role is a combination of people management as well as hands-on delivery

Must have:

  • MBA (Marketing/Strategy) with 8-12 years of experience

  • Self-motivated with a passion for digital and content marketing

  • Multitasker with an ability to get the job done with minimal supervision

  • Managerial skills, attention to detail, multitasking, proficient writing and editing, analytical bent of mind and a fair amount of technical skills in terms of marketing automation and blogging software

  • Comfortable with a rapidly changing environment

  • Sound understanding of content marketing principles and ability to create marketing resources with an objective to aid sales funnel

  • Flair for writing premium marketing resources including white papers, collaterals, newsletters, presentations, blogs, website content 

  • Excellent written and verbal communication skills, proficiency in the English language is a must

  • Prior experience in writing blogs and articles

  • Knowledge and prior experience of marketing automation software preferably HubSpot (not a must)

  • Understanding of key metrics to measure the success of digital marketing initiatives

  • Prior experience in a B2B company (preferably IT industry) in Marketing is a must