Expertise in Mobile Analytics analytics softwares like Firebase, Google Analytics for App, Mixpanel, Amplitude, Countly
Ability to set-up analytics code base for implementation of events on mobile apps
Experience with integration, Ability to create customized tags using triggers and variables in GTM or Telium
Cognitive ability to understand, translate client requirements both from business and technical space and provide solutions to achieve those
Create reports and dashboards using advanced Ms Excel skills as end deliverables
Ability to create advanced levels of reporting on Business Intelligence platforms like PowerBI, Data-studio and Tableau
Needs to connect with clients both onshore and offshore in a consultative role as a subject matter expert
Manage campaigns and perform A/B testing using platforms like Optimizely, VWO and Hotjar
Perform sanity checks of analytics accounts in Google Analytics, GTM environment and ability to spot discrepancies and suggest optimization feedback
Ability to perform end-to-end implementation of analytics account by drafting requirement document, project plan, technical document containing project specifics
Ability to drive conversations with clients in terms of advocating best practices around implementation and reporting structure of digital analytics structure
Must have good analysis abilities to understand/advocate insights from data analysis to meet client’s end business objectives
Requirements
Technical Skills required:
Mixpanel, Firebase, Countly, Amplitude
Must have hands on expertise on Google Analytics, GTM, Tealium platforms
Advanced Ms Excel, Office
Business Intelligence platforms like Tableau, PowerBI, Qlikview and DataStudio
Experience working on Agile methodology and JIRA tool
Advanced Java-script
Google Optimizely, VWO, Hotjar
Good statistical knowledge and logical reasoning skills
Soft Skills required:
Good communication abilities in both written and verbal aspect
Good project management skills for working in a multi-project/multi-client ecosystem
Good presentation and articulation skills
Ability to work in a cross functional and dynamic role with multi-tasking skills
A can do attitude with a bent for learning new things
Good project management skills