End-to-end Marketo services
TO THE NEW helps its customers transform their sales and marketing operations through Marketo. Our certified Marketo experts work dedicatedly to drive marketing automation with customized scoring models, account-based marketing, segmentation, personalization, lead lifecycle, and lead funnel modeling to gain insights at every touchpoint.
  • Marketing Automation Consulting
    Marketing Automation Consulting
    Audit and recommendations by Marketo certified consultants to identify gaps and provide optimizations for a seamless revenue driven sales and marketing alignment.
  • Setup & Optimization
    Setup & Optimization
    Marketo installations, migrations to optimize customer journey to boost sales and maximize revenue.
  • Design & Development
    Design & Development
    Custom Emails and Landing Page templates for various email campaigns for the best engagement rates.
  • Integration with 3rd Party Tools
    Integration with 3rd Party Tools
    Integration with industry-leading martech and CX tools for CRMs, DSP’s, Social Media etc.
  • Database Quality Management
    Database Quality Management
    Database auditing, cleansing, and enrichment w.r.t GDPR, CCPA, CASL compliances to reduce noise and focus on leads that are most probable to get converted.
  • Account based Marketing
    Account based Marketing
    Building omni-channel multitouch campaigns for your outcome driven one-to-one and one-to-many personalization ABM strategy.
  • Lead Management
    Lead Management
    Lead scoring and lead lifecycle management to focus on leads with high probability of conversion.
  • Lead Nurturing
    Lead Nurturing
    Multi-touch nurture campaigns to enable personalization, and deliver seamless engagement.
  • Reporting & Metrics
    Reporting & Metrics
    Custom performance insights and reports for all stakeholders to provide the best possible picture of the various campaign status.
Generate higher ROI through improved marketing automation!
Our marquee work in Marketo
  • Gigamon
    Leading Network & Security provider in virtual and cloud infrastructure
    TO THE NEW optimized the data quality and set up a 3-layer lead funnel system to make the lead lifecycle flow consistent.
    #Marketo #LeadFunnel #MarketingAutomation
  • Franklin Templeton
    A global investment firm 
    that offers mutual funds
    Complete audit and overhaul of Marketo that resulted in increased lead quality, reduced junk data to optimize platform cost, and increased compliance with global anti-spam laws
    #Marketo #MarketingAutomation #LeadQuality
Our Customers
Trusted by leading brands including Fortune 500 companies and Silicon Valley startups
Massachusetts, USA
New York, USA
California, USA
Massachusetts, USA
California, USA
Michigan, USA
California, USA
New York, USA
New York, USA
New York, USA
California, USA
Massachusetts, USA
New York, USA
California, USA
New York, USA
Our other martech competencies
Competencies
m-Competencies
Looking for a reliable marketing automation partner?
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Privacy Policy

TO THE NEW Private Limited ("TO THE NEW", "we", or "us") knows that you care how information about you is used and shared. This Privacy Policy explains what information of yours will be collected by TO THE NEW when you access the TO THE NEW website. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources.

Information we Collect

OUR SERVICE

We may collect personally identifiable information about you through our website when you register for an account, such as your email. We also collect data through our partners (customers) who use our Service (including by embedding our code on their websites) to analyze usage of their websites. When you visit such websites, your browser may send us certain information about you as described below. We do not send any promotional emails related to various services we offer.

COOKIES INFORMATION

We may send one or more cookies - a small text file containing a string of alphanumeric characters to your computer that uniquely identifies your browser and lets learn about your behavior and usage patterns when you are on our site. A cookie may also convey anonymous information about how you browse a partner website to us. A cookie does not collect personal information about you. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser's directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.

LOG FILE INFORMATION

Log file information is automatically reported by your browser each time you access a web page on our site. When you access the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

CLEAR GIFS INFORMATION

When you access the Service or are on our web site, we may employ clear gifs (also known as web beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information from your TO THE NEW account is collected using these clear gifs. The information is used to enable more accurate reporting, improve the effectiveness of our Service, and make TO THE NEW better for our users and partners. These technologies mentioned above do not collect personal information about you and only collect data in the aggregate.

HOW WE USE YOUR INFORMATION

We use the information that we collect to operate and maintain our Service. We use cookies, clear gifs, and log file information to: (a) monitor the effectiveness of our Service (b) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (c) diagnose or fix technology problems.

How we share your information

PERSONALLY IDENTIFIABLE INFORMATION

TO THE NEW will not rent or sell your personally identifiable information to others. We may store personal information in locations outside the direct control (for instance, on servers or databases co-located with hosting providers). As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.

NON-PERSONALLY IDENTIFIABLE INFORMATION

We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain TO THE NEW's services and those of our partners. Non-personally identifiable information may be stored indefinitely.

HOW WE PROTECT YOUR INFORMATION

TO THE NEW is concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to TO THE NEW or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our industry standard physical, technical, or managerial safeguards.

COMPROMISE OF PERSONAL INFORMATION

In the event that personal information is compromised as a result of a breach of security, TO THE NEW will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

YOUR CHOICES ABOUT YOUR INFORMATION

You can review and correct the information about you that TO THE NEW keeps on file by logging into your account to update your password and billing information. Alternately, you can contact us directly at info@tothenew.com..

CHILDREN'S PRIVACY

Protecting the privacy of young children is especially important. For that reason, TO THE NEW does not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 is allowed to provide any personal information to TO THE NEW. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at info@tothenew.com.

NOTIFICATION PROCEDURES

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Service, as determined by TO THE NEW in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.