How APIs are transforming businesses in India to get future smart

To The New is a digital technology company."We do not have a product offering of our own where we build publically consumable APIs. However, we consume different public APIs in order to build B2B applications for businesses," says Narinder Kumar, EVP-Technology Services at TO THE NEW. Its clients include HDFC Mutual Fund, for which it has built a distributor portal and an investor portal through which consumers can invest their savings in various funds.

Another of its clients is Tata Sky, whose Over-the-Top mobile application and web portal it has built. Tata Sky subscribers can consume their content not only on TV through their set-top boxes, but also through the mobile application and web portal once they are authenticated through private APIs of Tata Sky.

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