Invest India Selects TO THE NEW To Build Their Digital Platform

New Delhi, India, Feburary 7, 2017: TO THE NEW, a leading digital technology company is appointed by Invest India, the official Investment Promotion, and Facilitation Agency of the Government of India, to reimagine and revamp their existing website for attracting foreign and Indian investments. TO THE NEW has designed and developed the Invest India website in an ambitious turnaround time of 3 months.

Previously, TO THE NEW has also been a technology partner responsible for design and development of the web portal and mobile applications for Startup India Hub, India’s first online platform to accelerate startup ecosystem launched by Invest India.

TO THE NEW has followed a rigorous experience design process starting with a 3-week design workshop to analyze business objectives, map personas, and user journeys and define workflows. Leveraging a time-tested open source content management system, TO THE NEW, has built a superior digital experience for Invest India.

The website is an all-encompassing portal providing deep-dive industry trends and analysis, growth drivers, market entry strategies, key policies and partner search. It is thoughtfully created to serve every need of investors eyeing to invest in India. The superior UX design ensures that an investor has access to any information in just two clicks. The engagement also includes backend data analytics that continuously enhances the user experience of the Search functionality.

Commenting on the engagement, Mr. Deepak Mittal, CEO, TO THE NEW said, “Back in May 2017, TO THE NEW started its journey with Invest India by taking up the development of Startup India Hub which was successfully launched in July 2017. Following the success of Startup India, Invest India launch is another feather in our cap. With multiple digital initiatives launched by the Government, India is truly embarking on a transformation journey. We are delighted to play a critical role in this journey and feel proud to be a part of the Digital India initiatives that will eventually take our country to new heights .”

TO THE NEW specializes in creating digital solutions using path-breaking technologies, while keeping things simple for users. TO THE NEW works with global enterprises looking for product engineering and digital transformation services.


TO THE NEW is a premium digital technology company that provides end-to-end product development services. TO THE NEW leverages the power of experience design, cutting-edge engineering, and cloud to build disruptive web and mobile products and enable digital transformation for businesses.

TO THE NEW practices Agile methodologies to develop innovative products with a faster time to market. With a team of 750+ passionate technologists, TO THE NEW constantly challenges the status quo to empower Fortune 500 companies as well as startups across the globe

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