350+ OTT apps delivered
30M+ subscribers supported
3M+ concurrent users in production
750+ OTT specialists
15+ device platforms supported

Companies that trust us

Amazon Prime AMC Networks tata play Tabcorp Azam Tv Sky Racing SPOTV ShopLc

Who we are

The engineering partner behind some of the world's busiest streaming apps TO THE NEW is a digital engineering company with 2,200+ people and a dedicated media and entertainment practice. We take OTT products end to end: strategy, UX, apps on every device, video pipelines, cloud infrastructure, monetization and round-the-clock operations. Our VideoReady framework gives you pre-built, customizable apps and a backend you fully own, so you launch faster without vendor lock-in.

  • preferred vendor prime video

    Preferred fulfillment vendor for the third consecutive year (2026)

  • tataplay

    Award of Excellence, two consecutive years

  • isg

    Contender, Telecom, Media and Entertainment services report

  • trusted partner network

    Industry-approved content security across media workflows

  • aicpa

    Robust controls for data security, availability, confidentiality, and operational integrity

  • lms

    Adherence to globally recognized information security management standards

End-to-end OTT app development services

Everything you need to build, launch and scale your streaming platform

Connected TV apps

High-performance apps for Roku, Fire TV, Apple TV, Android TV, Samsung Tizen, LG webOS and gaming consoles, with TV-first UX and low-latency playback.

Mobile and web OTT apps

Secure iOS, Android and web apps with offline viewing, cross-device sync and consistent performance that keeps viewers watching.

Custom OTT platforms

Cloud-native, microservices platforms for sports, entertainment and news, with AI-driven recommendations and multi-tenant operations.

Video CMS

Metadata-rich content management with automated ingest, AI tagging, rights and entitlements, and headless APIs for fast channel launches.

Players, DRM and ad tech

Multi-DRM (Widevine, PlayReady, FairPlay), SSAI and CSAI ad stacks, QoE monitoring and analytics for subscriptions, ads or both.

App migration and modernization

Move legacy OTT apps to cloud-native, API-first architecture, refresh the front end for every device and harden security.

Launching or rebuilding OTT apps this year? Get a roadmap 
from the team that built Tata Play's.

Talk to an OTT expert 

How we build streaming experiences for millions of viewers

tata play
India

Demonstrates large-scale OTT application development, content aggregation and platform performance.

500K+
Binge subscribers within a year
1.4M
Requests per 5 minutes during a live streaming
Azam Tv
Africa

Demonstrates cloud-native architecture, connected TV expansion and high-concurrency scalability.

2M+
Simultaneous requests at peak
+20%
Growth in user base
Sky Racing
Australia

Demonstrates multi-device development, sports streaming and audience expansion.

150K+
App downloads during beta launch
50K+
New users within 18 months of launch

Why partner with us?

  • Proven at scale 30M+ subscribers and 3M+ concurrent users supported in production.
  • Every device, one team Mobile, web, smart TVs, streaming devices, set-top boxes and consoles.
  • Faster time to market VideoReady accelerators take you live in weeks, not months.
  • You own it Full IP and source-code ownership, with no revenue share or lock-in.
  • Monetization built in Subscriptions, ads, pay-per-view, FAST channels or hybrid models.

Ready to launch or scale your OTT platform?

Book a free consultation with our OTT architects and get a roadmap for your apps within days. Talk to our OTT architects and get a tailored roadmap for your application, platform and business requirements.

Speak to an expert 

One OTT experience. Every device.

Amazon Prime AMC Networks tata play Tabcorp Azam Tv Sky Racing SPOTV ShopLc

Built with our strategic technology partners

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Privacy Policy

TO THE NEW Private Limited ("TO THE NEW", "we", or "us") knows that you care how information about you is used and shared. This Privacy Policy explains what information of yours will be collected by TO THE NEW when you access the TO THE NEW website. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources.

Information we Collect

OUR SERVICE

We may collect personally identifiable information about you through our website when you register for an account, such as your email. We also collect data through our partners (customers) who use our Service (including by embedding our code on their websites) to analyze usage of their websites. When you visit such websites, your browser may send us certain information about you as described below. We do not send any promotional emails related to various services we offer.

COOKIES INFORMATION

We may send one or more cookies - a small text file containing a string of alphanumeric characters to your computer that uniquely identifies your browser and lets learn about your behavior and usage patterns when you are on our site. A cookie may also convey anonymous information about how you browse a partner website to us. A cookie does not collect personal information about you. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser's directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.

LOG FILE INFORMATION

Log file information is automatically reported by your browser each time you access a web page on our site. When you access the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

CLEAR GIFS INFORMATION

When you access the Service or are on our web site, we may employ clear gifs (also known as web beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information from your TO THE NEW account is collected using these clear gifs. The information is used to enable more accurate reporting, improve the effectiveness of our Service, and make TO THE NEW better for our users and partners. These technologies mentioned above do not collect personal information about you and only collect data in the aggregate.

HOW WE USE YOUR INFORMATION

We use the information that we collect to operate and maintain our Service. We use cookies, clear gifs, and log file information to: (a) monitor the effectiveness of our Service (b) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (c) diagnose or fix technology problems.

How we share your information

PERSONALLY IDENTIFIABLE INFORMATION

TO THE NEW will not rent or sell your personally identifiable information to others. We may store personal information in locations outside the direct control (for instance, on servers or databases co-located with hosting providers). As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.

NON-PERSONALLY IDENTIFIABLE INFORMATION

We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain TO THE NEW's services and those of our partners. Non-personally identifiable information may be stored indefinitely.

HOW WE PROTECT YOUR INFORMATION

TO THE NEW is concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to TO THE NEW or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our industry standard physical, technical, or managerial safeguards.

COMPROMISE OF PERSONAL INFORMATION

In the event that personal information is compromised as a result of a breach of security, TO THE NEW will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

YOUR CHOICES ABOUT YOUR INFORMATION

You can review and correct the information about you that TO THE NEW keeps on file by logging into your account to update your password and billing information. Alternately, you can contact us directly at info@tothenew.com..

CHILDREN'S PRIVACY

Protecting the privacy of young children is especially important. For that reason, TO THE NEW does not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 is allowed to provide any personal information to TO THE NEW. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at info@tothenew.com.

NOTIFICATION PROCEDURES

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Service, as determined by TO THE NEW in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.