TO THE NEW Private Limited (“TO THE NEW”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of individuals who interact with our website, services, and communications.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, engage with our services, download content, apply for jobs, or otherwise communicate with us.

Our websites and services are primarily intended for individuals acting in their business or professional capacities, including clients, partners, and prospective customers. Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children.

This Privacy Policy applies to personal information collected through our website & related interactions. It does not apply where TO THE NEW processes personal data on behalf of its clients as a data processor or service provider, in which case the applicable client agreements govern such processing.

Information you provide directly

We collect personally identifiable information that you voluntarily provide to us, including when you:

• Fill in a contact form on our website
• Download reports or whitepapers
• Subscribe to blogs
• Register for webinars or events
• Apply for a job through our careers portal
• Engage with us via email, phone, or other channels
• Login credentials, such as Username and Passwords, when you register for any of our applicable services
• Queries, comments, or feedback as submitted by you, including any correspondence you have made with us

This may include Personal and Contact details, such as, Name, title, e-mail address, phone numbers, address, designation, Company/Organization, Industry, Location (in terms of City/Country), LinkedIn profiles/URLs (or similar professional data set).

Information from public sources and third parties

In some cases, we may obtain business-related information about individuals from publicly available sources or trusted third parties. This may include information:

• Sourced from publicly accessible websites or professional social media platforms, such as LinkedIn profiles or company websites
• Shared by our suppliers, vendors, service providers, or business partners as part of legitimate business interactions

Such information may include professional details such as name, job title, organization, contact information, or other business-related data. We process this information in accordance with applicable data protection laws and only for legitimate business purposes.

Cookies and tracking technologies

We use cookies, small text files stored on your device, and similar tracking technologies to understand how visitors use our website. These include:

• Essential cookies: Required for basic website functionality
• Analytics cookies: Used to understand aggregate website usage patterns such as pages visited, session duration, and browser type
• Marketing/Advertising cookies: Used to measure the effectiveness of marketing campaigns, including through third-party platforms such as Facebook (Meta Pixel)

You can control cookie preferences through your browser settings, or via our cookie consent banner. Note that disabling certain cookies may affect website functionality.

Log file and technical information

Log file information is automatically reported by your browser each time you access a web page on our site. When you access the website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

Our website also includes a GenAI search assistant that helps users find information on the website. Queries submitted through this tool may be processed to generate responses and improve the functionality and performance of the tool. Users are advised not to share sensitive or personal information when interacting with such tools.

Third-party tracking (Meta Pixel / ad networks)

Our website uses the Meta Pixel and may use similar technologies from advertising networks. These tools collect anonymised behavioural data to help us measure the effectiveness of our advertising and reach relevant audiences. Data collected by third-party trackers is subject to the privacy policies of those third parties. We obtain your consent before activating non-essential third-party tracking, where required by applicable law.

We use the information we collect to:

• Respond to your enquiries
• Manage our business relationship
• Send marketing communications
• Operate and improve our website
• Monitor website performance
• Comply with legal obligations
• Assess job applications

We will not use your personal data for automated decision-making or profiling that has a significant legal or similarly significant effect on you without first obtaining your explicit consent.

For some of the personal data processing we undertake, we might use AI, Machine learning and related technologies to enhance customer experience and data analytic capabilities, but whenever we do so, we use responsible AI practices.

For individuals located in the European Economic Area (EEA) or United Kingdom, TO THE NEW processes personal data under the General Data Protection Regulation (GDPR) on the following legal bases:

• Consent: when you subscribe to communications or downloads
• Contractual necessity: when processing is required to provide services
• Legitimate interest: for improving services, website analytics, and business operations
• Legal obligations: when required by applicable laws

If you are located in the EEA, UK, or India, you may have rights regarding your personal data depending on applicable laws.

These rights may include:

• Right to access personal data we hold about you
• Right to correction or rectification of inaccurate data
• Right to erasure where data is no longer necessary
• Right to restrict or object to processing in certain situations
• Right to data portability where applicable
• Right to withdraw consent at any time
• Right to nominate a representative under India’s DPDP Act

To exercise these rights, please contact privacy@tothenew.com. We may request verification of your identity before processing requests and will respond within timelines required by applicable law.

If you choose not to provide your Personal Information that is mandatory to process your request, we may not be able to fulfill the relevant purpose of processing, including provision of any services to you, if applicable.

We do not sell, rent, or trade your personal information to third parties. We may share your data in the following circumstances:

• Service providers: With trusted third-party vendors who assist us in operating our Site, conducting business, or serving you (e.g., hosting providers, analytics, email delivery). These parties are contractually obligated to protect your data
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you of any such change
• Legal requirements: If required by law, regulation, or legal process (e.g., court order), or to protect the rights, property, or safety of TO THE NEW, our users, or others
• Aggregated/anonymous data: We may share non-personal, aggregated data with partners for industry analysis, research, or marketing, but this data cannot identify you
• Within TTN or with any of its Subsidiaries/Affiliates
• Business Partners

As a global organization, information may be transferred and processed in countries outside your jurisdiction, subject to appropriate safeguards.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., for legal, tax, or accounting reasons). Generally, we retain:

• Account information: Until you delete your account or for as long as needed to provide services
• Marketing data: Until you opt out
• Log data: Retained for a limited period consistent with security and operational requirements.

We implement appropriate technical and organizational security measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data breach notification 
In the event of a security breach that affects personal data, TO THE NEW will notify affected individuals and relevant authorities where required under applicable data protection laws.

As a global technology services company, TO THE NEW may transfer and process personal data in countries outside your jurisdiction. 

Where such transfers occur, we implement appropriate safeguards, including contractual protections and security measures, to ensure personal data remains protected in accordance with applicable data protection laws.

You may receive communications from TO THE NEW related to: service updates, industry insights, event invitations, and marketing announcements.

You may unsubscribe at any time through:

• the unsubscribe link in emails
• replying STOP to SMS communications
• contacting us directly

Our website may contain links to third-party websites. TO THE NEW is not responsible for the privacy practices of those websites, and we encourage users to review their policies separately.

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or business practices. Updates will be posted on this page with the revised date.

If you have questions about this Privacy Policy or how we handle personal data, please contact:

TO THE NEW Private Limited 
Sector 144, Noida - 201306 
India
Email: privacy@tothenew.com