The VideoReady Platform

An end to end Turnkey OTT/TV Everywhere Video platform for operators, broadcasters,
media companies and education hubs.

Multiscreen OTT/TV Everywhere Apps

VideoReady comes with a suite of multiscreen applications across multiple connected devices including PCs, iOS, Android and Windows devices, Apple TV and Roku OTT boxes.

These fully featured native applications can quickly adapt to your business requirements and be personalised for your end users. They can also be easily published to app stores from a single management platform. Some of the core features include Personalisation, Resume playback, Offline playback, Program guide, In-App purchases, Push notifications, Social TV and more.

Comprehensive Video CMS

VideoReady provides a flexible, modular and robust Video CMS that helps you prepare, manage, deliver, measure and monetize your digital video content from a single light-weight and easy to use platform.

The Video CMS can quickly adapt to your Content and Service's workflows and taxonomy, while giving you complete control and flexibility to manage your marketing campaigns, updating the UX of your OTT applications and measuring your Content's performance with useful insights from its Analytics engine.

Powerful Search & Discovery

VideoReady Search and Discovery makes use of comprehensive metadata from multiple sources, maps it to your user's actions, preferences, viewing pattern, to create powerful personalisation queries that deliver rich, targeted and intuitive experiences for your users across multiscreen.

Our Search and Discovery engine power the User Experience engine seamlessly for helping your users navigate to content they like and watch at the right time, hence aiding to your business growth and user engagement.

Why Video Ready
  • Faster-Time-to-Market
    Faster Time to Market
  • Total-cost-of-Ownership
    Total Cost of Ownership
  • Plugin-Eco-System
    Plugin Eco System
  • One-Stop-Solution
    One Stop Solution
Platform Features

Manage, publish, measure, personalize and monetize with our industry leading solution and comprehensive suite of video managed services to enable your video with great user experience across multiple screens.

  • white-labeled-video-application

    White labeled Video Application

    Rich and interactive TV Everywhere and OTT video applications for Web, iOS, Android, Apple TV, Roku, etc. 

  • personalization-engine

    Personalization Engine

    Content personalisation & recommendations based on user preferences, behavior, viewing patterns, device segment, geography, engagement.

  • search-and-discovery

    Search & Discovery

    Help crack the ultimate hurdle of video discoverability with advanced search & multi-pattern recommendations.

  • feature-rich-video-cms

    Feature Rich Video CMS

    Flexible, modular and robust Video CMS that helps you prepare, manage, deliver, measure and monetize your digital video content.

  • cross­-platform-analytics

    Cross­-Platform Analytics

    With the OTT video solution, measure the ROI & track performance of video content, user journey and behaviour.

  • monetization


    The OTT video solution, VideoReady, enables content owners to monetise their content in multiple ways- AVOD, SVOD, PPV. The OTT VOD platform also allows to choose from In-App purchases, pay wallets or your billing solutions.

  • social-tv

    Social TV

    Integrated with latest social attributes and connect with your friends, social chatter and friends activity feed. 

  • workflow-manager

    Workflow Manager

    Our powerful workflow manager is easily customisable to your service workflows.

  • ux-engine

    UX Engine

    Easily set configurable business rules, personalised widgets and layouts to reflect across your applications without any change to the code.

  • tv-everywhere

    TV Everywhere

    Features like bookmarking, device management, program guide, record and playback, pause/play, for a great user experience.

  • app-marketing

    App Marketing

    Targeting an audience made simpler and contextual with inbuilt marketing tools for personalised push notifications and emails.

  • multi-drm

    Multi DRM

    Secure your content across multiple screens with pre-integrated DRM solutions from our partners. Keep entitlements on track for your users with multi-device access.


We are amazed with TO THE NEW 's proactive approach combined with their transparency and in-depth understanding of video solutions. Video Ready is really a unique product that sets them apart from all the other partners. We truly recommend the team.

We have been working together for 10 months now. We have been live for a few months, have paying customers and a fantastic and well-designed product that performs well and is secure and easy to use. So, I highly recommend TO THE NEW if you are looking for a very capable technology partner.

TO THE NEW helped us design and develop the complete Blogmint platform with intuitive design, high performance and scalable architecture. I am amazed to see the team's dedication and hard work all throughout the project. Thanks for the great work! Highly recommend.

    Saket Saurabh CEO, Fame Digital
    Ravi Kalidindi Co-founder, SimpleInteract
    Irfan Khan CEO, Blogmint

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Names who trust us

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