TO THE NEW bets big on video wave

TO THE NEW, a premium digital services company has leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients. The company has forayed among Fortune 500 clients like Sony, P&G, Airbus, Time Warner Cable and Nike been in news throughout this year for their work in digital ecosystem. The company provides widespread suite of services like application security, omni-channel analytics, web application development, big data, etc.

TO THE NEW is an expert in video processing and digital video management services. They extensively manage, promote and monetise video and audio content on various digital platforms for its clients.

The company has proven instrumental in transforming as many as 300 businesses across 30 countries world-wide.ETV, one of the largest networks of satellite TV channels in India, approached the company to optimise, publish and manage their content on YouTube channel for their 17 regional channels. They wanted 24*7 support system and operations to increase visits and traction through video SEO services. TO THE NEW helped them increase their monthly subscriber growth rate by 254 per cent.

Deepak Mittal, CEO, TO THE NEW, says, “Digital revolution has compelled companies to capitalise on new-age communication tools. Video management is need of the hour for brands to get maximum out of their video content. At TO THE NEW, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

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