Lumi provides car rental and leasing solutions to individuals, corporate clients, and government departments. It is a car rental business of the Seera Group formerly known as Al Tayyar Travel Group, which is one of the largest travel groups in the Middle East region.
TO THE NEW assisted Lumi in expanding its sales channels via mobile apps and establishing a digital ecosystem for its business venture.
To replace manual processes with a mobile app for efficient fleet reservation
To minimize customer wait times at branches or counter
To enable real-time management of dynamic data through Drupal CMS
TO THE NEW applied its extensive expertise in mobile and web app development to assist Lumi throughout the entire journey, from conceptualization to execution.
Developed native iOS and Android apps for fleet reservation
Utilized Drupal CMS for efficient content management and curation
Employed a scalable and secure microservices architecture
Integrated third-party suppliers for extended functionality
TO THE NEW modernized and optimized Lumi's business offerings for efficiency, customer engagement, and operational excellence in the digital age.
Improved user experience by simplifying reservation details selection
Enabled real-time dynamic data management through Drupal CMS
Provided visibility into available fleet options, facilitating informed rental decisions