TO THE NEW, formerly Ignitee Digital, today announced that it has bagged a Bronze medal at CIDCA 2015, held in Mumbai. The award was conferred under the category 'Website Campaign' for the movie Detective Byomkesh Bakshy. The movie has been one of the most popular Indian mystery thrillers by Yash Raj Films.

Campaign India Digital Crest Awards (CIDCA) is one of the most prestigious awards to recognize excellence in digital advertising and marketing. The award winners were shortlisted by a panel of industry experts.

TO THE NEW had created a highly stylized website that gave this period film, a contemporary campaign on digital landscape. The website was created with the look of a fast-paced, pulp fiction detective magazine of the 1940s, which gave its audiences a sneak peek into Detective Byomkesh Bakshy's world through different locations in Kolkata. The film was extensively promoted across different social media platforms - Facebook, Twitter, Instagram, YouTube and Vine, starting from the songs to trailer release to the premiere.

Deepak Mittal, CEO, TO THE NEW stated, "It's an honor to receive this prestigious award which further endorses TO THE NEW's creative and digital marketing expertise. There were some really excellent website campaigns nominated in this category and the fact that Detective Byomkesh Bakshy campaign was chosen, speaks volumes for our team's efforts and the rapid growth we have experienced in the Indian market for our phenomenal design and marketing campaigns."

See the media coverage here.

Published in